MAR 3326 Syllabus 2013 Sumer C

# Phase iv media plan see the menu item due dates for

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on written assignments within two weeks of submission. Final grades will be available before the deadline to post final grades which is typically less than five days after the official end of the semester. 7
Grading Scale The minimum percentages needed to obtain each grade level are: A= 92%, A- = 90%, B+ = 88%, B = 82%, B- = 80%, C+ = 78%, C = 72%, C- = 70%, D+ = 68%, D = 62%, D- = 60%, and F = below 60%, excessive absence, and/or failure to observe other class policies. Course Evaluation Method Grades are derived using the following formula: Points : % of Grade : Agency Discussion Board 10 points 2.5% Orientation quiz 20 points 5.0% Article Wiki 20 points 5.0% Campaign Quiz 10 points 2.5% Macro Discussion Board 20 points 5.0% Campaign Assignment Phase I: Situation Analysis 60 points 15.0% Desired Effects Exercise 20 points 5.0% Broad Goals Exercise 10 points 2.5% Campaign Assignment Phase II: Strategic Campaign Planning 60 points 15.0% Copywriting exercise 20 points 5.0% Creative ad exercise 30 points 7.5% Campaign Assignment Phase III: Message Strategy and Creative Component

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Phase IV Media Plan See the menu item Due Dates for the...

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