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transport. Mentioned all types: Public, private, cab. Discussed with interviewer and the problem boiled down to the configuration of traffic; there was enough capacity except too many people were using private vehicles with low utilisation. Also perception of public vehicles was poor. Based on this suggestions were 1. Tax rebate for travelling via Shared cabs and buses 2. PR campaign for buses. 3. WFH incentives. USPs of public transport were to be: Price, Availability, Conveniece and time saved for all. A2 : Started off by describing to the interviewer my own understanding of Google Photos Backup solution which users AI/ML to make photos searches via content in them. Free with a paid tier. Broke it down into Acquisition, Engagement and Monetization. Acquisition had 3 routes: Organic, Paid and OEM pre-installs. Organics and Paid were measured
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8 BTC Interview Handbook Co2019 through standard funnels: Search/Display, CTR, Page visits, Installs. OEM pre-installs were measured as coverage of top 20 OEMs we’re being p re-installed on. Engagement was measured through MAU (Most appropriate given the nature of usage of this product), Photo searches, Photo views, Organizing activities (Album creates, adding photos to album, etc.), Photo shares. Monetization was measured th rough CTR of “Upgrade” CTAs, conversion rate of upgrade page and monthly revenue. Round 3 Type : Business Questions Q1 How will launch the Air conditioner category on Flipkart? Q2 Customers are not convinced about buying ACs online. How will you change the online experience so that it is at par/better with offline? Q3 Customers are going to take time to get habituated to buying ACs online, uou are considering Offline Stores. How will decided the go/no go? Responses A1 : 5Cs for category launch question. A2 : Used CIRCLES method for improving online buying experience. Included the post-purchase experience: payment, installation and delivery which is one of the biggest pain points here. A3 : Offline vs Online was based on stage of digital journey of consumers. Most Indian consumers will not buy ACs anytime in the next 5-7 years, better to go offline to capture market share. Round 4 Type : Technical interview with engineering manager Questions Q1 How will you handle PM/Developer conflict? Q2 How do you measure product quality? Q3 What do you do if engineering lead refuses to build a particular feature? Responses A1 PM/Developer conflicted should be pre-empted as much as possible. Involve devs early in process, get buy-in as early as possible. Try to understand the source of the conflict: Conflicting timelines, module they don’t want to touch , etc. A2 For product quality, I first clarified what kind of product quality in eyes of customers or with respect to developers. WRT customers, it is measured via NPS, App store rating, Market share, Repeat usage. WRT devs, it is measured by no. of bugs per release, no. of bugs per line of code shipped. Relatedly, it measured by timeliness of releases.
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9 BTC Interview Handbook Co2019 Round 5 Type : Product Questions Q1 Introductory questions (Tell me about yourself, etc.)
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