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Special | Food communication 192 Ernaehrungs Umschau international | 12/2017 the complexity of the processes of communication about sustainable food can be set within this frame- work, and the maximum number of relevant communications and negotiation contexts can be included in the analysis. The importance of communication is becoming in- creasingly relevant nowadays as consumers’ actual experience with the production of food has become very rare. Communication codes Each socially differentiated sub-system has a specific binary communication code, such as truth / untruth in science. Systems perceive information and events in their environment only in the context of their respective codes and system functions. The code thus defines the identity of systems and determines their boundaries. If information or events do not fit within the logic of the respective system code, they are excluded from the system and attributed to the environment. For example, the economy processes information under the code of pay / don’t pay. If social and environmental consequences and interrelations cannot be expressed in terms of prices, the economic system cannot decide whether payments should be made in favour of more sustainable food production. System (code) Program/system function: sustainable food as... Example Economy (Pay / don’t pay) ... deciding factor in budgets Sustainable management, ecological production; corporate social responsibility programs Politics (Having power / not having power) ... subject matter of government and party manifestos Food initiatives such as “Appetit auf Zukunft – Besser essen in Hessen” by the German Ministry of Consumer Protection; 2030 agenda for sustainable development, sustainable food as a contribution to world food security Art (Harmonious / not harmonious) ... something to be formed and subject matter of works of art Exhibitions and illustrations such as “Food Revolution 5.0 – Design for the Society of Tomorrow” by the Museum für Kunst und Gewerbe in Hamburg; “Welcome to the Anthropocene” – The Earth in Our Hands, Deutsches Museum Munich Education (Praise / criticism) ...the subject of educational plans and curricula / teaching plans United Nations Decade of Education for Sustainable Development (2005–2014); UNESCO World Action Program “Education for Sustainable Development” (2015–2019) Religion (Immanence / transcendence) ... dogma Veganism / vegetarianism as the preservation of creation; individual food as social and ethical responsibility Mass media (Information / non-information) ... information for forming public opinion Films such as “We Feed the World”, “Good Food, Bad Food”, etc.; news reports, cooking shows, food magazines and newspaper articles, documentaries Medicine (Healthy / ill) ... an aspect of preservation of health / treatment Reduced meat consumption as a way of caring for health, as in the German Food Society recommendations, for instance Law (Right / wrong) ... the subject of legal standards
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