Which the following is NOT an advantage inherent in the use of advertising 89 A

Which the following is not an advantage inherent in

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89) Which the following is NOT an advantage inherent in the use of advertising? 89) ______ A) Low cost per contact
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B) Ability to create brand images and symbolism C) Immediate feedback D) Ability to control the message 90) Each of the following statements about earned media is correct EXCEPT: 90) ______ 91) The ________ approves and pays for the creative work and media plan. 91) ______ 92) Kim Rossister, brand manager at GM, plans for a new communication campaign and intends to consider all the potential ways of reaching her target audience and presenting her brand in a favourable manner. Kim believes this approach can help develop an efficient and effective communication campaign. This approach is best described as: 92) ______ 93) Which of the following statements about Internet advertising is NOT true?
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93) ______ A) In order for interactive Internet marketing to be effective, the overall brand message must be changed. B) The Internet is a medium which generates paid, owned, and earned media. C) The portability and immediacy of mobile marketing makes this a new forefront for IMC planning. D) Internet marketing can incorporate many elements of the promotional mix, such as advertising, sales promotion, public relations, and direct marketing. 94) In the 1990s, companies saw ________ as a way to coordinate and manage their marketing communication programs to ensure customers received a consistent message about the company and/or its brands. 94) ______ 95) ________ is the coordination of all seller-initiated efforts to set up channels of information and persuasion to sell goods and services. 95) ______ 96) McDonald's restaurants use a Monopoly game to allow customers to win various prizes. Each game piece that you receive as a result of a purchase either awards you a prize or fills in one section on a Monopoly board. Prizes can also be won if you own all the pieces of the railroads or all of one colour of property. This is an example of a: 96) ______
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97) One of the primary advantages inherent in the use of publicity is its: 97) ______ A) almost non-existent variable costs B) ability to be closely controlled and monitored by the organization that is being publicized C) ability to be personalized D) credibility
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1) B 2) D 3) A 4) B 5) B 6) C 7) C 8) C 9) A 10) D 11) C 12) C 13) B 14) D 15) B 16) C 17) A 18) A 19) A 20) A 21) A 22) B 23) B 24) C 25)
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D 26) C 27) C 28) D 29) B 30) C 31) C 32) C 33) A 34) B 35) C 36) B 37) D 38) B 39) A 40) B 41) D 42) B 43) A 44) D 45) B 46) D 47) C 48) C 49) B 50)
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D 51) A 52) C 53) C 54) C 55) D 56) A 57) B 58) D 59) D 60) D 61) B 62) C 63) C 64) C 65) B 66) D 67) B 68) D 69) A 70) D 71) C 72) D 73) D 74) B 75)
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A 76) B 77) A 78) C 79) D 80) B 81) B 82) D 83) C 84) A 85) A 86) D 87) C 88) B 89) C 90) C 91) D 92) B 93) A 94) D 95) B 96) B 97) D
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