Innovation is an important corporate image association that affects consumer

Innovation is an important corporate image

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to be welcome. Innovation is an important corporate image association that affects consumer product evaluations. Trust is implicated in the innovation process because if management sincerely wishes to hear the workers’ innovative views, employees feel confident that the firm will always try to treat them fairly, and therefore that it is trustworthy. The relationship between trust and innovation seems to be mutual rather than causal. If the firm engages in little innovative activity, and is therefore relatively insensitive to the opportunities in the external environment, it will have a low aspiration level with regard to exploitation of new technology, which in turn implies that it will continue to devote little effort to innovation. Employees in the firms where CSR activities are routinely practiced and embedded in their cognition and identities are more likely to have adjusted their aspiration levels to engage in CSR acts. CSR in Europe : From the beginning to the year 2000, with the Final Declaration of the European Council of Lisbon, CSR has been linked to the ambition of sustainable development: the issue to make European economy the most competitive and dynamic knowledge economy of the world, capable of a sustainable economic growth with a quantitative and qualitative improvement of employment and of a larger social cohesion. The communication explains that the acknowledgement of CSR as the result of new forms of social and commercial pressure progressively leading to a change in the values and the perspectives of activities of companies. This change of values and the perspectives of activity of companies is largely of an international nature: globalization associated with the information technology revolution have opened new horizons to companies but at the same time create new responsibilities on the planetary scale: north-south relations and conditions of production for example; a question which has already been studied in greater depth by the Commission with another communication promoting the fundamental working norms and improving social governance in the context of globalization (COM 2001-416). Globalization may result in negative effects if it goes uncontrolled. CSR public policies may help shape globalization in a positive way by promoting good company practices that complement public efforts for sustainable development. Corporate social responsibility is a voluntary job of the companies. If the mission of company is to serve the interest of shareholders, then being a stakeholder of its social, environmental, and economic environment is part of its interest and guarantees the conditions of its success in the long term. CSR becomes an essential component of sustainable development on the local as well as international level: global governance and the links between commerce, investment and sustainable development are the fundamental questions in the debate about the CSR. But at the same time, and it is at this point
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  • Spring '20
  • Dr. ASRAVOR
  • Corporate social responsibility, Gheorghe Militaru

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