People also once in a month refer to the magazine newspaper and books People

People also once in a month refer to the magazine

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information. People also once in a month refer to the magazine, newspaper and books. People also use blogs, forum, news website not regularly but weekly as per there requirements. Social networks, news websites and blogs are the top daily media for marketing consultants with email newsletters the top weekly media, forums are the least used sources of information. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Blogs Forums Social networks News websites Books, newspapers, magazines Email newsletters Neve Rarely Monthly Weekly Daily
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I M D R , P u n e P a g e 37 | 49 5.1 FINDINGS 1) Most of the real sector people actually understanding the value and opportunities of digital marketing. 2) With the study of digital marketing researcher came to its emergence and extreme growth in today’s scenario. 3) What researcher found in client servicing is convincing clients is bit complex as they too have complete knowledge about the digital marketing and also explaining how we are better than others. 4) Most of the sectors initially opt for the digital marketing channels name search engine optimization, search engine marketing and social media marketing and later they will think about other channels which mean these three channel high acceptance. 5) It is e asier to approach a company’s if you first send them an E -mailer to related sector and then call them in fact sometimes the company itself call having seen the E-mailer. 6) It is very important to company to have good work environment. 7) Before going for the meeting study and research of the company is very important.
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I M D R , P u n e P a g e 38 | 49 5.2 SUGGESTIONS: 1) Basic knowledge of digital media should be given to each and every intern during there training. 2) As this was start-up there should be proper structure and time bond to the employees. 3) There was no seriousness in the company because there was only one HR manager so company was going low for this company should hire one more HR manager to improve work environment. 4) Like other advertisement agency there should be flexible time to work. 5) Employee attrition was also a problem face by TMG and hence additional perks and commissions should be given so that employee can be motivated to work hard. 6) TMG must make sure of giving existing clients a more personalized and customized service should be one of the priorities.
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I M D R , P u n e P a g e 39 | 49 6.1 LEARNINGS FROM THE INTERNSHIP 1) Get to know about challenges and opportunities for digital marketing in India. 2) Gain basic understanding of SEO, SEM, SMM, ORM, etc 3) Fulfilling each and every requirement of client is very important regardless of whether that requirement is small or big. 4) We learned how to pitch the client while meeting. 5) We experienced the corporate feeling which gives me a good exposure.
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  • Fall '17
  • Mahvish ali

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