Customers with cash rebates merchandise or other

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customers with cash, rebates, merchandise, or other premiums Affinity Marketing - marketing efforts sponsored by an organization that solicits responses from individuals who share common interests and activities Database Marketing - use of software to analyze marketing information, identifying & targeting messages toward specific groups of potential customers Turn customers into advocates: Grassroots Marketing - efforts that connect directly with existing & potential customers through nonmainstream channels
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Viral Marketing - efforts that satisfied customers to spread the word about products to other consumers Buzz Marketing - marketing that gathers volunteers to try products & then relies on them to talk about their experiences with their friends & colleagues CRM - combo of strategies & tools that concentrate focus on satisfying customers Types: Purchased & Customized Customer Win-Back - process of rejuvenating lost relationships with customers Business Marketing Partnerships Buyer, Seller, Internal, & Lateral Lateral- involves no direct buyer-seller interactions Cobranding - joins two strong brand names, perhaps owned by two diff companies, to sell a product Comarketing - two organizations join to sell their products in an allied marketing campaign Benefits of Supply Chain Management Provides increased innovation, decreased costs, conflict resolution, & improve communications Lifetime Value - the revenues & intangible benefits a customer brings to the seller over an average lifetime, less the amount the company must spend to acquire, market to, and service the customer Vendor-Managed Inventory (VMI)- inventory management system in which the seller, based on an existing agreement with a buyer, determines how much of a product is needed Collaborative planning, forecasting, and replenishment (CPFaR)- planning & forecasting approach based on collaboration between buyers & sellers
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