Internal accounting financial planning capital

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Internal: Accounting, Financial Planning, Capital Budgeting Marketing Management External: Sales, Advertising & Promotion, Customer Support Internal: Market Research, Product Design & Development Operations/Production Management Technical Core Transformation of inputs to outputs Information Systems Management Human Resources Management Supply Chain Management Risk Management
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Strategic Decisions -- Growth Imperative -- Marketing Target Market(s) Product Positioning Development of a Strategic Capability Acquisition of a Strategic Resource Diversification Divestiture Restructuring Outsourcing
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Model of Strategic Management
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Strategic Management Process 1. Strategic Analysis External General Environment Competitive Environment Identification of Opportunities & Threats Internal Resources & Capabilities Identification of Strengths and Weakness 2. Strategy Formulation Functional, Business, Corporate, and International Levels 3. Strategy Implementation Action Plans and Policies
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