The first target market is working as an entry level

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The first target market is working as an entry level Event Promoter for Austin Events in Austin, Texas. This particular job would satisfy my requirement to get a job in Texas, and also puts into practice the PR and marketing tools I tuned while acquiring my degree. Therefore this is a fitting alternative that resolves my problem statement. The 4 P’s of Marketing: Product In terms of the product representing myself, I would be marketing myself to the Human Resources Department as a graduate who is interested in being an event promoter, and actively seeking a job. The company can use my skills to successfully contribute, plan and execute high scale events in a Metropolitan area. By taking advantage of the learned social media skills I obtained, along with the promotion skills I developed while pursing my degree I have set myself apart from other applicants who have not learned the skills in the same detail. The 4 P’s of Marketing: Place Austin Events is looking for an entry-level promotions position through examining recent college graduates, like myself, for specific transferable skills and character traits that meet the expectations of the company. Filling this position would begin through channels like the Internet or telephone, and then move to a face-to-face interview. Because my competitors would also be applying through the internet it is crucial that I have a resume that distinguishes itself from the rest. Assuming I was the best candidate and I was hired I would move to Austin, Texas. According to Forbes, Austin is the fastest growing city in the United States, with a population growth rate of 2.8% a year. Additionally, the current Metropolitan Statistical Area (MSA) population is 1.8 million, with an estimated economic growth rate of 6.1% by 2016. The 4 P’s of Marketing: Price Because the career path of an event promoter offers a starting salary, I will have to be conscious of the minimums and maximums of entry-level salaries for this position. According
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13 Simply Hired, a website dedicated to listing available jobs and comparing positions, the standard minimum hiring salary for an undergraduate with little to no experience as an Event Promoter at the entry level position is about 15k, with a mean of 25k, and typical maximum entry salary at 30k. Compared to my competitors I consider myself worthy of a minimum being the average 25k salary, and a maximum of 28k, because I have established valuable skills and traits that would benefit the company, and maintained an excellent GPA in the honors college; setting my asking price at the maximum of 30k would be unreasonable because I never secured an internship unlike some of my competitors. The 4 P’s of Marketing: Promotion In order to become employed by Austin Events, I would stress my promotional tools, my honors-level education, and my valued character traits to the company. My resume would begin to advertise my personal marketing message to the company by accenting my education, achievements, and previous jobs all pertaining to the customer service industry. During the interview the plan dive further in depth, highlighting the various classes that heightened my
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