17 some possibilities that would call for public

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1.7. SOME POSSIBILITIES THAT WOULD CALL FOR PUBLIC RELATIONS Promotional Opportunity : To inform the new service / policy which call for Public Relations to make wider publicity. Competitive: To over come the resistance (pre-set mind condition).
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Controversy: To eliminate the contradictory conditions in between the organisation and the public. Adverse publicity: To inform the truth or correct issues and thereby removing the misunderstanding. Catastrophe: Announcement of any unfavourable issues. Crisis: Whenever threats arises. 1.8. PUBLIC RELATIONS IN GOVERNMENT Public relations role in government: The Government public relations contributes to: 1. Implementation of public policy. 2. Assisting the news media in coverage of government activities. 3. Reporting the citizenry on agency activities. 4. Increasing the internal cohesion of the agency. 5. Increasing the agency’s sensitive to its public’s. 6. Mobilisation of support for the agency itself. Public Relations for Government (objectives and organizations) National Objectives: The basic function of the government Public Relations department / agencies is to provide information, education/instruction to the citizens. The effort should also motivate the people directly or indirectly, to discharge these functions in a meaningful
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and purposeful manner, it is necessary that the Public Relations Department / wing should be clear about the broad objectives which guide their work. The national objective should be non-political, non-controversial, and on which there should be a national consensus. The objectives should further the interests and the well being of the public as a whole and promote the many sided development of the country. The objectives should be long term ones and need not necessarily change with political vagaries.
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Learning Objectives: After reading this chapter you will be able to list out the components of Public relations write PR objective develop PR strategies develop PR programme
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CONTENTS 2.1 . COMPONENT 2.2 . PUBLIC RELATIONS OBJECTIVE 2.3 . PUBLIC RELATIONS STRATEGY 2.4 . PUBLIC RELATIONS PROCESS
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2.1. COMPONENT = Public Relations Objective = Communication programme = Content / message development = Media Co-ordination = Impact / Result monitoring 2.2. PUBLIC RELATIONS OBJECTIVE For developing a sound Public Relations programme, a clear well-defined Public Relations objective needs to be established. These objectives should be very specific and measurable. Example: Objective: To immunize two million child of the state above the age of 3 and below the age of 5 during the period of August 15 to August 30 to avert the Polio. Evaluation: Success of the programme can be determined by the actual number immunized.
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