This is an example of a mass media advertising b

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" This is an example of: A. mass media advertising. B. publicity. C. public relations. D. sales promotions. E. direct marketing. This kind of personalization is a form of direct marketing. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 16-03 Describe the various integrative communication channels. Topic: Elements of an Integrated Marketing Communication Strategy 97. (p. 346-347) Elliott was asked to take a look at the company's website. He noted that customers can order products on the site, but he felt it would also be important to:
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All of these are worthwhile features for a company website. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 16-03 Describe the various integrative communication channels. Topic: Elements of an Integrated Marketing Communication Strategy 98. (p. 343) Public relations is the component of IMC that: Public relations manages the firm's communications to achieve a variety of objectives, including building and maintaining a positive image and maintaining positive relationships with the media. As such, it strives to generate "free" attention from the media to support the rest of the IMC strategy. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 16-03 Describe the various integrative communication channels. Topic: Elements of an Integrated Marketing Communication Strategy 99. (p. 343) Marketers use public relations to:
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Learning Objective: 16-03 Describe the various integrative communication channels. Topic: Elements of an Integrated Marketing Communication Strategy 100. (p. 347)
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