Thesis Final Report (long)

Q but do you think that there is more bargaining in

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Q: But do you think that there is more bargaining in this market A: There is bargaining even on when you go to buy gold or diamond. When we go to jewelers, this is what happens Q: So in your opinion who bargains more: Women or Men? A: Women Q: Why so? A: Women don’t lilke bargaining. It is because they are un-married. I am married with three children. The don’t earn. When they are at home, it is their mother father, sister and brother. And when they get married, she realizes that she should save some money. Men don’t have this realization. It is 10% for Men and 90% for women who is concerned to save. This is because she has to run the whole household budget. She says if I save Rs. 50 by bargaining a thing from 500 to 450. this is the mentality Q: Do you think people residing in Defence and Clifton bargain less than the others? A: They are all same over here Q: Do you have a shop elsewhere too? A: I have a shop at I.I Chandigarh road. I work there too and here too. I have an off on Sunday and It is also that I like it here… Income is one thing and hard work is also important to me Q: What qualities do you think a good bargainer should have so that you retailers should agree to his quotes? A: This is an art that a retailer has to assess who his customer is and judge him. Being a salesman isn’t easy Q: Do you quote the same price to each customer for the same shirt? A: It is based on the customer. We have to see what is the nature of the customer, at what point will he agree to. What he is thinking and what he understands. You are standing here with me. I will give you the price based on analyzing your personality. Will tell you the price of this shirt Rs. 350.. this is experience I’m sharing with you. You will tell me that you’ve seen it for rs. 200 or less and why are you quoting more? When this question of your will be given to me, that is the point where I will figure out what you want . This is key point that every retailer has.. this is God-gifted to be a good salesperson Q: Is a good nature important? Based on this will you give a better rate? A:Yes good nature means a lot…but rates matter when he actually talks to us. If a person speaks to me nicely I will cater him but if it is otherwise I will not waste my and wait for next person and will not negotiate with him further Q: What is your name? 140
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A: Mohammad Younus Thank you so much for your time! Retailer 2 Gender: Male Age bracket: 30-35 Profession: Selling Towels and Table Cloth Assalam-ualkium! We are students of SZABIST and we are conducting a research based on bargaining specifically in open air retail markets like Sunday Bazaar. The interview will take 5- 7 minutes and we will appreciate if you can be a part of this exercise. A: Okay Sure! Can we also record the audio of this interview? A: Yes Q: Since have you been putting up a stall here in Sunday Bazaar?
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  • Fall '09
  • ........., Bargaining, Sunday Bazaar

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