2015, p.57) when Barbie was first introduced, it wasn’t uncommon to see her in maid or very
sexualized clothing, which likely demonstrated to young girls that that would be their future.
Progressives have done exceedingly well in encouraging Mattel Inc., the Barbie manufacturer, to
introduce new clothing that do not limit children’s dreams.
Today, if an individual were to shop the isles at Walmart or Target for a Barbie doll, they
would see Barbie dolls dressed as doctors, firefighters, lawyers, and many other occupations that
were deemed as masculine jobs in the past. This small change could have a huge impact on a
young individuals life and the career choice that they choose to pursue. Furthermore, the
argument of whether or not Barbie is an equitable toy for children to look up to still sparks many
heated debates. Some may argue that it holds their children back and some argue that Barbie
promotes inspiration and creativity. It is unclear if individuals will ever be satisfied with Barbies
intentions.
Conclusion
Through and through, pop culture is never going go away and it has given many
individuals the ability to capitalize on various different inventions. It not only gives inventors
money, it allows them to be creative and opens new doors for future entrepreneurs. Although
some fads like Silly Bands, The Pet Rock, Pokémon Go, and Fidget Spinners come and go some
stick around for the long haul. Barbie is a perfect example of how reinvention can help a brand
or product stay relevant and profitable. Although she was once considered a fad, the marketing
team did everything exactly right to keep her in the loop and branded her to be something that
everyone knows.
4
Reference
Danesi, M. (2015).
Popular culture
(3rd Edition). New York, NY: Rowman and Littlefield
