Which type of consumer choice process requires the

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20. Which type of consumer choice process requires the knowledge of specific attributes at the time the choice is made, and it involves attribute-by-attribute comparisons across brands? A. affective choice B. attitude-based choice C. rational choice D. attribute-based choice E. instrumental choice 21. Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process? 22. Which type of consumer choice process involves the use of general attitudes, summary impressions, intuitions, or heuristics, and no attribute-by-attribute comparisons are made at the time of choice?
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23. Bobbie bought a Dell computer because her brother has one, and he seems to be satisfied with it. She did not compare any other computers when making this choice. Which type of choice process did Bobbie use? 24. Which of the following statements is true regarding consumer choice processes? A. Attitude-base specific attrib B. The greater the motivation to make an optimal decision, the m made. C. Motivation, information availability, and situational factors in attitude-based choices are made. D. Consumers do not use attitude-based choices for important pr E. Attitude-based choices require the comparison of each specifi 25. The various dimensions, features, or benefits consumers look for in response to a specific problem are called _____.
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26. Nancy usually considers price and quality when she has to make a major purchase, such as an appliance or an automobile. These two features represent Nancy's _____. 27. Evaluative criteria can differ on which of the following? 28. Evaluative criteria differ on all EXCEPT which of the following? A. typ e B. number C. quality D. importance E. evaluative criteria can differ on all of the above
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Christopher Reinemann
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