P 439 mashti malones ice cream shops ice cream

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63. (p. 439) Mashti Malone's Ice Cream Shop's ice cream flavors Mashti and Mehdi Shirvani are made up of ingredients like rosewater, orange blossom and ginger. The California-shop never advertised as its co-owners were happy with word-of-mouth. But when the Food Network got a whiff of its exotic delights and decided to run a piece on the ice cream shop, its sales quadrupled. The Food Network provided _____ for the ice cream shop. Publicity is the generation of news about a product, person or service that appears in broadcast or print media. AACSB: Reflective Thinking Bloom's: Apply Difficulty: Hard Learning Objective: 17-02 Describe the key tasks of public relations practitioners. Topic: Reputation Management
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