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Option 1 2nd not askednot checked present data on the

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OPTION 12nd – not asked/not checkedPresent data on the trends in the sales of yogurt drinks, since this product most closelymatches the proposed flavored milk product.OPTION 2xxxPresent data on the trends in the sales of all milk to adults over the last 10 years, as thisindicates the size of the adult milk market.
OPTION 3Present no data, but instead step back and work on defining the problem that TriState needsto solve.
3)You hold a meeting with the head of marketing and various VPs in order to define the main thrust ofresearch. Which of the following questions would best serve TriState Dairies at this time?Can we use up our surplus capacity most usefully by producing flavored milks?
Would health-conscious adults be interested in purchasing flavored milks over other forms of
refreshment?What form of marketing would most increase the attractiveness of flavored milks to an adult
audience?4)After defining the problem that Marketing wants solved, you need to determine the main objectiveof the research. Which of the following research directions would best serve to provide an answer tothe business problem that you decided upon?OPTION 1xxxResearch into which customers would be interested in buying flavored milk.OPTION 2Research into the market potential of flavored milk to health-conscious adults.
5) You are now tasked with developing a research plan that would best supportthe research objectives that you have just chosen. You consider your options andnarrow them down to the following three.OPTION 1xxxResearch into the demographics of all purchasers of drinks and what would interest them inthe purchase of flavored milks.

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Term
Spring
Professor
N/A
Tags
Business, Human Resource Management, TriState

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