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things she values and/or is concerned about, and can you detect any potentialbias?Potential topic sentences:The ethos of the story/film is one of [identify the principles/worldview]. Give details that support your claim. Then explain why this would appeal to the audience.The company establishes its ethos by presenting itself as [characterize the company, in the way it describes itself in the commercial]. Give details that support your claim. Then explain why establishing itself as a certain kind of company would help persuade the intended audience to buy its product—for example, does the company present itself as environmentally conscious in the hope of persuading an audience concerned about the environment to buy its product?[Author’s last name] appeals to ethos by [presenting herself as an expert/as someone who cares about/as someone who is knowledgeable and experienced, etc.]. For example, give an example of what the author says (quote or paraphrase) that establishes her expertise. In addition, give another example of something the author says to make the audience trust or like her. Explain how these examples willhelp the audience to trust her enough to believe or act the way the author wants (she hopes).Appeal to logos:oIn a story, there is not likely to be much that’s an obvious appeal to logos, because stories aim to work on an audience’s emotions rather than logic. However, analyzing an appeal to logos in a story means analyzing the internal consistency and logic of that story. For instance, if you’re watching amovie about angry aliens set on a space ship, and suddenly near the end of a movie, a crazy clown jumps out of a cargo hold and tries to kill everyone, you’re going to feel like the “rules” of the story were violated—there was no indication of a clown or mass murderer in the story up to that point. A good example of a story with poor logic is Indiana Jones and the Kingdom of the Crystal Skull(that could just be my opinion, but I’d be happy to provide some evidence for it, which is all I’m asking you to do). In addition, there may be scenes in which characters argue the logic of a particular course of action; these scenes suggest the author is aiming to make the audience think through an action or decision, and see one course of action as more logical
than another (but again, you have to analyze how the decisions play out before you know what the author is trying to convince us of).oMost commercials don’t do much to appeal to logos, because they too rely on working on our emotions to get us to buy a product. Commercials for medicines appeal more to logos than most other types of commercials, by giving evidence of the medicine’s benefits (and side effects); but I haven’t come across a monster medicine commercial (that might be disturbing). If you can find some logic to a commercial, great, but it often isn’t worth a paragraph.