2 Cheryl Rosen Harrahs Bets on Loyalty Program October 30

2 cheryl rosen harrahs bets on loyalty program

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2. Cheryl Rosen, Harrah’s Bets on Loyalty Program, , October 30, 2000. 3. Christopher T. Heun, Harrah’s Bets on IT to Understand Its Customers, Informationweek.com, December 11, 2000. 4. Meridith Levinson, Jackpot, CIO, January 2, 2001. 5. Rick Whiting, CRM’s Realities Don’t Match Hype, InformationWeek, March 19, 2001. 6. Anne Chen, Harrah’s Places Its CRM Bet, , April 2, 2001. 7. Paul Krill, A Bet On Technology, Infoworld, September 17, 2001. 8. Mike Koller, Harrah’s Rewards Gamblers, InternetWeek, October 8, 2001 9. Ahmet H. Kuyumcu, Gaming Twist In Hotel Revenue Management, Journal of Revenue and Pricing Management, December 10, 2001. 10. Mike Beirne, Dollars in the Desert, BrandWeek, April 1, 2002. 11. Jennifer Masselli, Businesses find CRM Value In Assortment of Applications, InformationWeek, April 22, 2002. 12. Dale L. Goodhue, Barbara, H. Wixom, Hugh J. Watson, Realizing CRM Benefits Through CRM, MIS Quarterly, June 2002. 13. Carol Pogash, From Harvard Yard to Vegas Strip, Forbes.com, October 07, 2002. 14. Gary Loveman, Diamonds in the Datamine, Harvard Business Review, May 2003. 15. Susan Reda, Harrah’s Hits the Jackpot with CRM, STORES, June 2003. 16. Darrell Dunn, Personal Touch For VIPs, , November 10, 2003. 17. Harrah's: A Big Payoff from Loyalty, BusinessWeek, November 24, 2003. 18. Margaret L. Young, CRM Strategy: Make Every Customer More Profitable, , December 30, 2003. 19. Matthew Haeberle, Betting On Customer Loyalty, Retail Technology Quarterly, January 2004. 20. Tony Kontzer, Big Bet on Customer Loyalty, , February 09, 2004. 21. Stephane Fitch, Stacking the Deck , Forbes, July 05, 2004. 22. Kym Gilhooly, Getting Personal Again, Computerworld, August 16, 2004. 23. John Goff, Head Games, CFO Europe, October 2004. 24. McGinn and Steve Friess, From Harvard to Las Vegas, Newsweek, April 18, 2005. 25. Harrah’s hits customer loyalty jackpot, . 26. . 27. . 14
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