51 Summary of Findings The study involved determining the effect independent

51 summary of findings the study involved determining

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5.1 Summary of Findings The study involved determining the effect independent variables (use of automated teller machines, useof credit cards, points of sale channels and use of other digital machines and banking software’s) ondependent variable, profitability of commercial banks.32
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Effects of automated machinesThe first objective was to assess the effect of automated teller machine on profitability of commercialbanks in Nairobi city. The study found that Use of teller machines recently had a positive contribution toprofits of most commercial banks measured by surplus or deficits. The results of the study also foundout that automated teller machines were significant to Commercial banks financial performance as moretransaction takes place at them hence more profit from transaction cost. Use of credit cards The second objective was to find out the effect of using credit cards by commercial banks to profitabilityin Nairobi city. The study found out that Credit cards have fairly contributed to profitability ofcommercial banks measured by surplus or deficits. The study found out that, credit cards if wellmanaged they can increase profits of commercial banks Points of sale channelsThe third objective concentrated on determining the effect of point of sale channels on profitability ofcommercial banks in Nairobi city. The findings of the study Showed a positive relationship. the morepoint of sale channels used the more customers transact hence more profits to commercial banks. It wasalso established from the study that points of sales channels were significant to Commercial banksfinancial performance.Digital machines and banking softwares33
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The last objective was looking at the effects of other digital machines and banking software’s to theprofitability of commercial banks. the results showed that banking software positively though notdirectly affected profitability of commercial banks through saving time of serving clients. 5.2 Conclusion of the Study The results of the study implied that of all the four independent variables, were very significant to theprofitability of commercial banks, each variable researched showed a positive response, meaning that allthese items are key for the growth of companies profit, though some are not directly proportional toprofitability but they facilitate services which leads to increased profits for example, use of bankingsoftwares 5.3 Recommendations As per the findings of the study, the following recommendations were made;I.The management of commercial banks should focus on increasing the number of automatedteller machines and locating them near clients, this will help them get more income from the verymany transactions. This is because there are clients with more money in banks but due to longdistances, they are likely to use other ways. the cost of ATMs acquisition should be reduceII.It’s also recommended that, use of credit cards should be well monitored to avoid losses
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