Thus a hierarchy of needs is important to ensure you

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Thus a hierarchy of needs is important to ensure you will create a design that has focus. It might sound like compromise, but it is not. It is about laying out the facts and managing expectations, so that your client is fully aware what he/she will be getting at the end of the day. For example, if cost pressures are a factor, you should not be creating a design with expensive materials, or embossing on letterheads. 3) Key benefits to be communicated in the design These days, designs should not only be about making an object look good but also part of a meaningful brand language or a holistic business strategy. Therefore Designs have to communicate its intent, its benefits, and also resonate with the consumer. Lots to do! Therefore you should identify, with your colleague, client or business partner, the key benefits that need to be communicated in a design so that it can be a success in a competitive marketplace. Try to minimize the number of benefits as much as possible. Even better, keep it to just the most important benefit. 4) What is the big picture and how is the design part of it?
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