Marketing Assessment No1 Page 13 v11 Last updated on 29102019 by MM T 181 THE E

Marketing assessment no1 page 13 v11 last updated on

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Marketing, Assessment No.1 Page 13 v1.1, Last updated on 29/10/2019 by MM
T-1.8.1 THE E-MARKETING STRATEGIES & ACTION PLAN The Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice. Product strategies : All products we will receive for brands. We will start with 10 brands and after make more partners. Price strategies : Flexible pricing strategy. Most of our lines come with a suggested retail price that we will follow. Promotion strategies : An aggressive promotional plan. With sales and this will allow us to focus an our target customer. With high investment in social media and advertising Direct mail Advertising social media Partners blogs and influencers Place strategies : We will have our retail location will be the foundation of building our customer base. We will have buyers to choose the brands and collections. We will have one deposit for the brands send the orders and we send the orders for the customers. BUDGET & COSTING FOR THE E-MARKETING PLAN This section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following: 1. Your total cost breakdown (overall spend across tactics) 2. Weekly phasing of budget spend across all tactics 3. Any financial KPI’s and milestones that need to be reached 4. Phased return on investment across tactics 5. A summary on the estimated financial benefits from this e-Marketing Plan For the last bullet point you need to estimate projected channel outcomes. This will include estimates on how much traffic will be generated from each tactic and the number of prospects that will likely go onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate. Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Numbers of employers Marketing, Assessment No.1 Page 14 v1.1, Last updated on 29/10/2019 by MM
T-1.8.1 Owners 1 Associate 1 Design team 2 Adm Staff 2 Buyer 1 Tax staff 1 Total 8 Budget Owners $45.000 Associate $45.000 $45.000 Design Team $56.000 Adm Staff $30.000 Buyer $65.000 Tax Staff $20.000 Total $261.000 Fix Cost Number Month Salaries 7 $ 35.500 Rent 2 $ 9.000 Staff Insurance 7 $ 740 Indirect Cost Number Month Eletricity 2 $550 Internet /Phone 2 $250 (Combo contract) Gas 2 $100 Post Office 1 $450 ( Contract) E-MARKETING/WEBSITE MARKETING STRATEGIES & TECHNICAL ISSUES Marketing, Assessment No.1 Page 15 v1.1, Last updated on 29/10/2019 by MM
T-1.8.1 This section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search-ability Customer registration & logging security (for customers and staff) Coupon codes, rewards for old clients, discounts multimedia auto responders order forms and feedback forms

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