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Marketing, Assessment No.1Page 13v1.1, Last updated on 29/10/2019 by MM
T-1.8.1THE E-MARKETING STRATEGIES & ACTION PLANThe Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice.Product strategies:All products we will receive for brands. We will start with 10 brands and after make more partners.Price strategies:Flexible pricing strategy. Most of our lines come with a suggested retail price that we will follow.Promotion strategies:An aggressive promotional plan. With sales and this will allow us to focus an our target customer.With high investment in social media and advertisingDirect mailAdvertising social mediaPartners blogs and influencersPlace strategies:We will have our retail location will be the foundation of building our customer base. We will have buyers to choose the brands and collections. We will have one deposit for the brands send the orders and we send the orders for the customers.BUDGET & COSTING FOR THE E-MARKETING PLANThis section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following:1.Your total cost breakdown (overall spend across tactics)2.Weekly phasing of budget spend across all tactics3.Any financial KPI’s and milestones that need to be reached4.Phased return on investment across tactics5.A summary on the estimated financial benefits from this e-Marketing PlanFor the last bullet point you need to estimate projected channel outcomes. This will include estimates on how much traffic will be generated from each tactic and the number of prospects that will likely go onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate. Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Numbers of employers Marketing, Assessment No.1Page 14v1.1, Last updated on 29/10/2019 by MM
T-1.8.1Owners 1Associate 1Design team 2Adm Staff 2Buyer 1Tax staff 1Total 8BudgetOwners $45.000Associate$45.000$45.000Design Team $56.000Adm Staff $30.000Buyer $65.000Tax Staff $20.000Total $261.000Fix Cost Number MonthSalaries 7 $ 35.500Rent 2 $ 9.000Staff Insurance 7 $ 740Indirect Cost NumberMonthEletricity 2 $550Internet /Phone 2 $250 (Combo contract)Gas 2 $100Post Office 1 $450 ( Contract)E-MARKETING/WEBSITE MARKETING STRATEGIES & TECHNICAL ISSUESMarketing, Assessment No.1Page 15v1.1, Last updated on 29/10/2019 by MM
T-1.8.1This section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search-abilityCustomer registration & logging security (for customers and staff)Coupon codes, rewards for old clients, discountsmultimediaauto respondersorder forms and feedback forms