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price and variety of content, as well as social media integration that Netflix offers compared to their competition by including these details in every message they relay to the public (Katje, 2013). Gaining the public edge over their competition is a main strategy this company prides itself on, as creating new opportunities for the consumer keeps the competition always on their feet wondering how to match their competitors’ advantage.In 2014, Netflix CEO and Founder Reed Hastings touched on the company’s overall goal to increase the number of subscriptions from 40 million to 70 million customers, worldwide. The firm’s customer potential market includes people of ages 5 (kids) to 18 (young adults) to approximately 59 years and beyond, and they are located inthe US and the other 41 countries where Netflix currently operates (Capriogrio, 2012). The major products and services for this company is on-demand Internet streaming of movies and TV shows for the public to view at will within their platform. Geographically,the company operates in North America, but has many stores in South America and parts of Europe as well. In regards to its technology, Netflix has proven to rise from the increased popularity in online media streaming services. Increased use of smartphones, tablets and computers has also worked in favor for this company’s technological advantage. In regards to its survival and economic growth, Netflix has proven to withstand the changes in market trends and capabilities, using them to their advantage with the consumer.Netflix’s current position in the marketplace effective defines their success since the services were first made active to the public. Netflix’s top priority is convenience, affordability, speed, personalization of the video streaming and high selection of titles
(Capriogrio, 2012). The company has directed their attention to being more affordable forthan the rest of their competitors. Since the market is dynamic in its constant changing in