AUDITORLOGFEE1.0000.392**0.682**0.735**0.0150.213**–0.051–0.117**–0.0300.094**LOGNAS0.359**1.0000.366**0.224**–0.0400.216**0.060–0.148**–0.0530.157**LOGASSETS0.683**0.339**1.0000.443**–0.147**0.325**0.038–0.211**–0.108**0.147**LOGSUBS0.734**0.210**0.476**1.0000.0350.118**–0.271**0.0620.055–0.031INVREC–0.105**–0.113**–0.382**–0.132**1.000–0.007–0.0170.002–0.0090.018LEVERAGE0.374**0.234**0.379**0.346**–0.0581.000–0.015–0.124**–0.0500.018FOREIGN0.0110.092**0.111**–0.189**–0.010–0.117**1.000–0.252**–0.0330.117**CHINESE–0.156**–0.140**–0.239**0.0340.215**–0.005–0.254**1.000–0.014–0.152**OPINION–0.017–0.053–0.097**0.0560.040–0.092**–0.056–0.0231.000–0.051AUDITOR0.095**0.157**0.152**–0.019–0.129**–0.0070.119**–0.149**–0.0511.000Note.Pearson Correlation is at diagonal up and Spearman Correlation is at diagonal down.** Correlation is significant at the 0.01 level (2-tailed)*Correlation is significant at the 0.05 level (2-tailed)Multivariate Regression AnalysisThe regression analysis (i.e. the first model) tests Hypothesis H1. The results arepresented in Table 5. The results contain both the OLS regressions for the fullsample and for NAS-purchased companies. Both models are well specified asevidenced by high F statistics. The R2of both equations are in excess of 70% andthey are consistent with prior studies. Further, the results are similar for bothsamples. More importantly, the hypothesis variable LOGNAS is significant at 1%level for both regressions. However, the sign of the coefficient is in the oppositedirection of the theory proposed earlier. There is a significant positiverelationship between audit fees and NAS fees. The explanation to this finding ofthe hypothesis variable is provided in the discussion section.34
The Provision of Non-Audit ServicesTABLE 5REGRESSION RESULTS USING THE FULL SAMPLES (N = 819) ANDNAS FEE INCURRED COMPANIES (N = 512)N = 819N = 512Variables+ExpectedsignCoefficientt-statisticCoefficientt-statisticLOGNAS–0.0515.284**0.0985.988**LOGASSETS+0.25112.407**0.27414.597**LOGSUBS+0.56018.606**0.53319.773**INVREC+0.00210.246**0.2145.104**LEVERAGE+–0.002–0.453–0.003–0.511FOREIGN+0.2083.718**0.2313.093**CHINESE––0.053–1.624*–0.078–1.937*OPINION+–0.015–0.531–0.047–1.028AUDITOR+0.0221.2140.0361.451#Constant+/––0.044–0.454–0.293–2.875**Adjusted R2F ratioProb > F (Two-tailed test)0.720198.730.0000.739161.680.000+See Table 3 for variable definitions**Significant at 1% (one-tailed)*Significant at 5% (one-tailed)#Significant at 10% (one-tailed)Other explanatory variables that are significant in both regressions areLOGASSET, LOGSUBS, INVREC, FOREIGN and CHINESE. The variables aresignificant at 1% level in the predicted directions. The results are consistent withprevious studies done in Malaysia and elsewhere (see e.g. Ayoib, 2001; Rose,1999). As expected, company size and complexities are the main determinants ofaudit fees. Similarly, foreign investors are likely to demand higher quality auditand this is reflected in higher audit fee. Unique to the Malaysian audit market,Chinese controlled companies pay lower audit fees than other companies due tothe Chinese business practice discussed earlier. However, the variable AUDITORis not significant for the analysis of all companies and only (weakly) significantwhen the sample of NAS-purchased companies is utilised. Hence, the evidence ofbrand name premium is not conclusive.
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