Answer 3 Coca Cola currently pursues a transnational strategy where the company

Answer 3 coca cola currently pursues a transnational

This preview shows page 2 - 3 out of 3 pages.

Answer 3: Coca-Cola currently pursues a transnational strategy where the company keeps the flexibility but at the same time achieves equilibrium at a reduced cost. This strategy is different from what Goizueta or Daft proposed in terms of co-ordination between headquarters, responsive change, and organizational structures. The benefits of this strategy are that it will reduce costs, maintain high standards, adapt to local markets and will maintain the economy scale. But every strategy has associated potential risk such as this strategy can incur high costs and the optimal location is not guaranteed. Answer 4: For a company to be successful in the global market, it needs to understand the culture, trends and taste of all the local markets it operates in. Coke’s strategy tells us the tastes and preference of the consumer are always changing and companies need to adapt to these changes to succeed. Companies that fail to meet the demands of consumers in each market, such companies do not tend to survive long. Coke is an example of adapting different strategies in order to grow and become successful. When a global company adapts the local customs and cultures, it will increase the value of the product. It is absolutely necessary for a company to adapt such protocols and procedures in order to evolve. Delighting the customers is the key to success.
Image of page 2

Subscribe to view the full document.

Image of page 3

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes