Answer 3:Coca-Cola currently pursues a transnational strategy where the company keeps theflexibility but at the same time achieves equilibrium at a reduced cost. This strategy is differentfrom what Goizueta or Daft proposed in terms of co-ordination between headquarters, responsivechange, and organizational structures. The benefits of this strategy are that it will reduce costs,maintain high standards, adapt to local markets and will maintain the economy scale. But everystrategy has associated potential risk such as this strategy can incur high costs and the optimallocation is not guaranteed.Answer 4: For a company to be successful in the global market, it needs to understand theculture, trends and taste of all the local markets it operates in. Coke’s strategy tells us the tastesand preference of the consumer are always changing and companies need to adapt to thesechanges to succeed. Companies that fail to meet the demands of consumers in each market, suchcompanies do not tend to survive long. Coke is an example of adapting different strategies inorder to grow and become successful. When a global company adapts the local customs andcultures, it will increase the value of the product. It is absolutely necessary for a company toadapt such protocols and procedures in order to evolve. Delighting the customers is the key tosuccess.
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