Guilder G 2000 Telecoms How Infinite Bandwidths Revolutionize our World New

Guilder g 2000 telecoms how infinite bandwidths

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Guilder G. (2000). Telecoms: How Infinite Bandwidths Revolutionize our World . New York: Simon & Schuster
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44 44 LECTURE FIVE ELECTRONIC COMMERCE (E-COMMERCE) 5.0 Lesson Highlights Welcome to the fifth lesson. In this lesson, we are going to have an overview of the e-commerce systems that are used in the hospitality and tourism industry. We are going to look at the four levels of e-commerce transactions and delve into a bit more detail about specific applications of e-commerce in various sectors of the hospitality and tourism industry 5.1 Lesson Objectives After studying this lesson, you should be able to:- 1. Apply e-commerce architecture to hospitality networks 2. Identify e-commerce functions for hospitality and tourism organisations 5.2 Introduction The business of hospitality consists primarily of interactions (guest relations) that occur during the flawless processing of transactions (such as checking into a hotel, placing a meal order etc). Since we are involved in conducting a business, we are engaged in the practice of commerce. Commerce is a broad term that is used to describe activities of a business or commercial enterprises. Electronic commerce involves transactions and interactions that occur through computer telecommunications media, such as the internet. E- commerce is the short hand term used to describe electronic commerce. Before the popularity of the internet, most business transactions and interactions took place in person in a commercial building made of “bricks and mortar”. Beginning in the late 1990s, some retail establishments’ started to offer customers the option of transacting on-line or in person. These businesses are usually referred to as “clicks and bricks” today. There are other businesses that engage in commerce exclusively over the internet, such as Amazon.com or E- bay; those businesses formerly were referred to as dot-coms. Today e- commerce specialists call them “clicks-without-bricks” enterprises. 5.2 E-Commerce Transactions Electronic commerce includes all business functions that maybe processed over telecommunications networks in any industry . For this reason, the term e-business is used interchangeably with e-commerce . General e-business or e-commerce transactions occur at four levels of transactions.
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45 45 5.2.1 The Four Levels of E-Commerce Transactions i. B2C transactions B2C transactions involve business to consumer interactions. A person who goes on-line to book an airline reservation or hotel; room (consumer) is engaged in that transaction with the reservations department of an airline or hotel (business ii. B2B transactions B2B transactions occur between two business entities. Let us say you book a hotel room through Orbitz, an online booker of travel and accommodation arrangements. Orbitz is a business that pre-purchases blocks of rooms from a given hotel (another business) for sale to you at discounted prices. The arrangement between Orbitz and the hotel is a B2B transaction whereas your interaction as an online customer of Orbitz is a B2C transaction.
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