MBA 600 Team #3 Johnson & Johnson Tylenol Crisis 1982.pptx

The company recovered quickly from the tragic

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effective and ethical decisions. The company recovered quickly from the tragic situation and came back as a stronger and more reputable company because of the outcome from great leadership. Michael Holland, manager of the Holland Balanced Fund, said “Johnson & Johnson's handling of the crisis was confirmation of its superior management. It's one of the reasons it is the largest holding in my fund.” Most marketers predicted Tylenol would never recover, but Johnson and Johnson proved that with the correct composition of leadership, anything is possible.
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Judging the Success of the Project Teams: Immediate and Long Term Johnson and Johnson received long-term project success for their influences to improve their products. In 1983, “U.S. Congress passed what was called the Tylenol bill, making it a federal offense to tamper with consumer products, and in 1989, the FDA established federal guidelines for manufacturers to make all such products tamper-proof The bills were long-standing milestones for the company, and built the foundation for the entire over-the-counter medicines industry. Additionally, the company created the caplet pill which completely changed the version of the pill making it a tablet coated with slick, easy to swallow gelatin.
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Additional Information After the crisis Johnson & Johnson offered a $2.50 off coupon for their products. The media assisted with the positive image of the crisis and its rebranding. Johnson & Johnson put their customers first which led them to becoming an successful company.
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References Brown, D. (2012, October 10). Led J&J during Tylenol crisis. Washington Post, The . Retrieved from 2a003f73%40sessionmgr4010&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=wapo.9ad4be06-0be1-11e2- bd1a-b868e65d57eb&db=bwh Colbert, A.E., Barrick, M.R., & Bradley, B.H. (2014). Personality and leadership composition in top management teams: implications for organizational effectiveness. Personnel Psychology , 67, 351-387. Retrieved from \ Ettorre, B. (1996, October). James Burke: The fine art of leadership. Management Review , 85 (10), 13. Retrieved from
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  • Spring '14
  • Management, Tamper resistance, tylenol crisis

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