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Therefore, for the control criteria Mondelez Malaysia also need to keep thecoercive power as much as possible. Our company can choose the one that not handlemany types of manufacturers’ lines to maximize the sales performance.
Adaptive criteria means company must have the ability of flexibility inresponding to changing conditions. Mondelez Malaysia needs channel structure andpolicies in order to have the flexibility in responding the emergency.4.3.4 LocationsMondelez Malaysia has setup few of factory in Johor are making biscuits; a factoryPenang are making biscuits and salty snacks; and another factory that are produceCadbury chocolates in Shah Alam, Selangor The factory at Johor Bahru, Tampoi arelocated at one of the Malaysia’s significant city which including important financial tradeand commercial cities. Penang has a high degree of urbanization and industrialization andis one of the major economic development centers in Malaysia. Johor Bahru and Penangis a city that is close to the sea, and this advantage will reduce the cost of export products.Moreover, these perfect transportation equipment allows the products to be delivered tocustomers more quickly and effectiveness.4.3.5 LogisticsMondelēz Malaysia have two factory that produce cookies, and logistics transportationwhich is using the truck. After the cookies are readiness, the cookies will directly sendout to the members in the distributor channel.4.4 PromotionPromotion strategies for Chipsmore is advertising, sales promotion and public relation.These promotion tools can help our company increase the brand awareness, increase theprofit and gain more market shares from Malaysia.
4.4.1 Promotional toolMondelez Malaysia can use the mass advertising, which designs an advertisement boardat the highway, or even at the road beside the shopping mall. Mondelez Malaysia canusing the mass advertising to build awareness for their new products such as using thebanner beside the road, YouTube video advertising, by using the YouTube, Facebook,Instagram, radio, TV commercialize advertising and so on to promote the products.Moreover, Mondelez Malaysia can using the Youtube as one of the mass advertising andbuild awareness. This advertising method will attach people eyeballs and make peopleawareness Mondelez Malaysia new products. Besides Mondelez Malaysia are usingFacebook as one of the marketing mix tools, the 4Ps is including product, price, place,and promotion. They use Facebook to announce their potential customer to purchase theirproduct or services during their special festival or promotion period. Moreover, companyalso keeping update information their product or services on their post such as the latestprice that company offer to their customer also attach with the company website addressto customer.