Therefore for the control criteria Mondelez Malaysia also need to keep the

Therefore for the control criteria mondelez malaysia

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Therefore, for the control criteria Mondelez Malaysia also need to keep the coercive power as much as possible. Our company can choose the one that not handle many types of manufacturers’ lines to maximize the sales performance.
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Adaptive criteria means company must have the ability of flexibility in responding to changing conditions. Mondelez Malaysia needs channel structure and policies in order to have the flexibility in responding the emergency. 4.3.4 Locations Mondelez Malaysia has setup few of factory in Johor are making biscuits; a factory Penang are making biscuits and salty snacks; and another factory that are produce Cadbury chocolates in Shah Alam, Selangor The factory at Johor Bahru, Tampoi are located at one of the Malaysia’s significant city which including important financial trade and commercial cities. Penang has a high degree of urbanization and industrialization and is one of the major economic development centers in Malaysia. Johor Bahru and Penang is a city that is close to the sea, and this advantage will reduce the cost of export products. Moreover, these perfect transportation equipment allows the products to be delivered to customers more quickly and effectiveness. 4.3.5 Logistics Mondelēz Malaysia have two factory that produce cookies, and logistics transportation which is using the truck. After the cookies are readiness, the cookies will directly send out to the members in the distributor channel. 4.4 Promotion Promotion strategies for Chipsmore is advertising, sales promotion and public relation. These promotion tools can help our company increase the brand awareness, increase the profit and gain more market shares from Malaysia.
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4.4.1 Promotional tool Mondelez Malaysia can use the mass advertising, which designs an advertisement board at the highway, or even at the road beside the shopping mall. Mondelez Malaysia can using the mass advertising to build awareness for their new products such as using the banner beside the road, YouTube video advertising, by using the YouTube, Facebook, Instagram, radio, TV commercialize advertising and so on to promote the products. Moreover, Mondelez Malaysia can using the Youtube as one of the mass advertising and build awareness. This advertising method will attach people eyeballs and make people awareness Mondelez Malaysia new products. Besides Mondelez Malaysia are using Facebook as one of the marketing mix tools, the 4Ps is including product, price, place, and promotion. They use Facebook to announce their potential customer to purchase their product or services during their special festival or promotion period. Moreover, company also keeping update information their product or services on their post such as the latest price that company offer to their customer also attach with the company website address to customer.
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