International-marketing.docx

Keegan and green 2017 through either direct exporting

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into the foreign market. (Keegan and Green 2017) Through either Direct exporting where the producer sells directly to the end consumers in the foreign country or indirect exporting where the goods are sold through an intermediary (usually a firm in the domestic country) to partake the exporting activities. (Keegan and Green 2017) It would be advised for Bega cheese to initiate with a direct exporting strategy to gradually develop into to acquiring agents and distributors from Japan itself later on. The low risk involved with exporting the goods is an added advantage to the company as it will prevent the exposure of the company to immediate risks with the changes in the market. For instance according to (Ibis world 2018) Bega cheese currently operates in over 40 countries around the world, therefore if the initial operation to the Japanese market faces challenges, market growth will be balanced. Additionally, due to the fact that Bega cheese is already a company operating in the international market, and also the fact that they have obtained access to reduction in tariffs and trade barriers through the Japan-Australia free trade agreement and that
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Bega cheese will be exporting through local distributors, the products will be viewed more reliable in comparison to those of the competitors Australian Trade and Investment Comission 2018) Brand and product awareness will also be executed through advertising campaigns. It can be viewed challenging for a company to create brand awareness for a product in a foreign market however, with the assistance of domestic distributors they will be able to avoid cultural barriers and successfully cater the needs of the local community (Bega Cheese 2018) Therefore, Bega Cheese will be in possession with a competitive advantage over it’s competitors in the exporting market. References Agriculture Victoria 2010, Innovation doubles milk production , Agriculture Victoria, viewed 19 May 2018, < http://agriculture.vic.gov.au/agriculture/dairy/dairy-science- and-research/dairy-mega-evaluation/innovation-doubles-milk-production >. Australian Dairy industry council 2016, Trade and the Australian Dairy Industry , Industry profile, viewed 20 th May 2018 Australian Trade and Investment Comission 2018, Export Markets –Japan, Austrade Government, viewed 22 nd May 2018 B. Tonkin 2017, The big cheese: the popularity of gourmet cheeses is projected to aid revenue growth, viewed 20 th May 2018 Bega Cheese Ltd, Annual report 2017, viewed 20 th May 2018 Bega Cheese Ltd, viewed 20 th May 2018 https://www.begacheese.com.au/media/ Bensoussan, B.E and Fleisher, C.S. 2008, Business and Competitive Analysis , FT Press East Asia Forum 2016, Thailand Looking Shaky , East Asia Forum, viewed 19 May 2018, < http://www.eastasiaforum.org/2016/02/01/thailand-looking-shaky/> Euromonitor 2017, Cheese in Japan , Euromonitor International, viewed 19 May 2018, <http://www.euromonitor.com/cheese-in-japan/report>.
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