What are some of channel strategies and practices

What are some of channel strategies and practices that are affected by legal or regulatory
restrictions? What laws govern such practices?
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What is logistics and supply chain management? How is a supply chain aligned with a
firm’s marketing strategy? What are the types of supply chains?
Supply Chain Management and Marketing Strategy:
 Understand the customer
 Understand the supply chain
 Harmonize the two
What is order cycle time? What is vendor managed inventory?
Order Cycle Time: time between the ordering of item and when it is received and ready
for use or sale
Vendor-Managed Inventory (VMI): an inventory management system whereby the
supplier determines the product amount and assortment a customer (such as a retailer)
needs and automatically delivers the appropriate items
How can retailers be classified?
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Form of Ownership:
 Independent (owned by individual)
 Corporate Chain (multiple outlets with common ownership)
 Contractual Systems (franchises) – most popular
Level of Service:
 Self (gas station)
 Limited (Target)
 Full (Nordstrom)
Merchandise Line: how many different types of products a store carries
What is breadth and depth of merchandise or product line in the context of retailing?
Breadth: number of different product lines
Depth: number of items within each product line
What are the non-store forms of retailing? What are the strengths and weaknesses of each
of them?
What is meant by the retailing mix? What are the retail pricing strategies? What is mark-
up, markdown, everyday low pricing, off-price retailing and shrinkage? What is category
management in the context of retailing?
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What is the wheel of retailing?
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