What are some of channel strategies and practices that are affected by legal or

What are some of channel strategies and practices

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What are some of channel strategies and practices that are affected by legal or regulatory restrictions? What laws govern such practices? 17
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What is logistics and supply chain management? How is a supply chain aligned with a firm’s marketing strategy? What are the types of supply chains? Supply Chain Management and Marketing Strategy: Understand the customer Understand the supply chain Harmonize the two What is order cycle time? What is vendor managed inventory? Order Cycle Time: time between the ordering of item and when it is received and ready for use or sale Vendor-Managed Inventory (VMI): an inventory management system whereby the supplier determines the product amount and assortment a customer (such as a retailer) needs and automatically delivers the appropriate items How can retailers be classified? 18
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Form of Ownership: Independent (owned by individual) Corporate Chain (multiple outlets with common ownership) Contractual Systems (franchises) – most popular Level of Service: Self (gas station) Limited (Target) Full (Nordstrom) Merchandise Line: how many different types of products a store carries What is breadth and depth of merchandise or product line in the context of retailing? Breadth: number of different product lines Depth: number of items within each product line What are the non-store forms of retailing? What are the strengths and weaknesses of eachof them? What is meant by the retailing mix? What are the retail pricing strategies? What is mark-up, markdown, everyday low pricing, off-price retailing and shrinkage? What is category management in the context of retailing? 19
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What is the wheel of retailing? 20
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