Affective responses o Emotional appeals Affective involvement o That job to

Affective responses o emotional appeals affective

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Affective responsesoEmotional appealsAffective involvementoThat job to take, house to buy, college to go tooElephant is engagedAffective responsesoEmotional response to somethingoHappy, sad, angry, nervousEmotional appealsoPersuasive appeals such as sales pitches that are trying to make us feel a certain wayoTrying to steer the elephant a certain wayHow affectively based attitudes are influencedoThe source: attractivenessoThe message: emotional appeals, fear appealsMere exposure effectoBased on familiarity, new stimuli= threateningoProblem of boredom/ wearing outoIndividual differences of people can affect thisExamples of individual differencesoTolerance for ambiguityoPropensity to feel high negative affect and low positive affectoBoredom pronenessWhen cognitive effort is low, these are usedoMere exposure effectoMoodattitude formation and expressionoClassical conditioning
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MoodoDiffuse and unfocused feeling state that may have no clear sourceHow is mood different from specific emotionsoIt does not stem from a specific instance and you do not always know why you are feeling a certain moodCommon source when cognitive effort is lowoAttractive and likableoCelebrityThe message when cognitive effort is lowoPleasing pictures, music, humor, sex, emotional contentMood when cognitive effort is highoBiased processing toward info consistent with our moodoPositive mood may lead to less scrutiny of arguments while negative moods lead to more scrutinyoPositive mood may lead to unbiased processing and negative mood will lead to attitude consistent processingEmotions when cognitive effort is highoCertainty emotions means less careful/ less deep processing of the message (happy/ disgusted/ angry)oUncertainty emotions means more careful/ deep processing of message (surprised, worried, fear)The two factors of the mere exposure effectoHabituationMakes new stimuli seem less threateningoBoredomMay lead to negative resultMere exposure effect only works on those who o
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  • Fall '08
  • Mere Exposure

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