African farmers european fresh produce europe

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pharmaceuticals. African farmers, European fresh-produce Europe resulted in fight cancellations th importers, and flower traders from Kenya to the Netherlands found their businesses threatened by the air traffic shutdown. Even manufacturers were affected. For in- stance, BMW had to scale back work hours and had even prepared for possibly shut- praduction and datribution of goods an ting down production at its Spartanburg, South Carolina, plant because it depended Saurce Rruters Luces Jackson on trans-Atlantic flights to bring transmissions and other components from
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German factories by air. A spokesperson at another automobile company, Mercedes-Benz, said, "There has been disruption in our parts supply. We expect that there may be shortages of some parts or delays in some instances." 39 The eruption of the lcelandic volcano Ey that produced a huge drifting ash cloud disupted global commerce The halting for several davs impacted managers pl and many other scheduled business ope abeot dw DISCUSSION QUESTIONS O 1. Could a company even plan for this type of situation? If yes, how? If not, why not? 2. Would goals be useful in this type of situation? What types of goals might a manufacturing company like BMW have in such a situation? How about a global airline? How about a small flower grower in Kenya? 3. What types of plans could companies use in this type of situation? Explain why you think these plans would be important. 4. What lessons about planning can managers learn from this crisis?
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