32 when acquiring films for theatrical release when

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32 When Acquiring Films for theatrical Release: When Lionsgate acquires films for theatrical release they have a similar approach to film production (the process described above). Whether or not to acquire a motion picture for theatrical release involves the corporate senior management team and the key executives from the releasing, home entertainment, and acquisitions departments. They meet and discuss the film’s marketability, critical reaction, potential for commercial success, the cost to acquire the motion picture and estimated expenses required to maximize target market potential following the theatrical release of the movie. 33
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Lions Gate Entertainment Filming.: Next, the company films the movie or episode, working with talent, directors and all other personnel required to capture the scenes of said movie or TV episode. 34 Editing: Before distributing the work, it must be edited and put together to get the final finished product for distribution. 35 Distribution: After completing the movie, Lionsgate constructs release schedules taking into account moviegoer attendance patterns and potential competition from theatrical releases from other studios. Lionsgate will use either wide or limited initial releases, depending on the film. Generally, Lionsgate releases films on a wide basis to more than 2,000 screens nationwide. In addition to the traditional distribution, they also use ancillary markets which license the right to non-theatrical uses of our films to distributors who, in turn, make a motion picture available to airlines, hotels, schools, oil rigs, public libraries, prisons, community groups, the armed forces, ships at sea and others. 36 Lionsgate distributes their library of approximately 13,000 motion picture titles and television episodes and programs directly to retailers, rental kiosks, and pay and free television channels in the United States, Canada, the United Kingdom and Ireland, through various digital media platforms, and indirectly to other international markets through their subsidiaries and various third parties. 37 Marketing and Sales: Lionsgate must market and promote their movies and television programming that they have produced or acquired, to increase the success of the film. Support Activities: Procurement : In the context of Lionsgate Entertainment includes finding storylines, ideas, and scripts for motion pictures, television programming, home entertainment, family entertainment, and digital distribution and new channel platforms. Technology Development: This includes developing and working with creating the necessary technology required to make motion pictures and television programming. Human Resources Management: This includes attracting, hiring and retaining qualified personnel needed for the production and distribution of quality motion pictures, television programming, home entertainment, family entertainment, and digital distribution. This also includes finding quality talent, such as actors and directors.
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