Retailer: A business whose sales come primarily from retailing.Shopper marketing:Using in-store promotions and advertising to extend brand equity to “the last mile” and encourage favourable in-store purchase decisions.Shopper marketing recognizes that the retail store itself is an important marketing medium.Shopper marketing involves focusing the entire marketing process—from product and brand development to logistics, promotion, and merchandising—toward turning shoppers into buyers at the point of saleNon-store retailingincludes selling to final consumers via the Internet, direct mail, catalogues, the telephone, and other direct-selling approaches.Retail stores can be classified in terms of several characteristics, including the amount of service they offer, the breadth and depth of their product lines, the relative prices they charge, and how they are organized.To meet these varying service needs, retailers may offer one of three service levels: self-service, limited service, andfull service.oSelf-serviceis the basis of all discount operations and is typically used by retailers selling convenience goods. Limited-service retailers,such as Sears or the Bay, provide more sales assistance because they carry more shopping goods about which customers need information. In full-service retailers,such as high-end specialty stores salespeople assist customers in every phase of the shopping process. They usually carry more specialty goods for which customers need or want assistance or advice. Specialty store:A retail store that carries a narrow product line with a deep assortment within that line.Department store:A retail organization that carries a wide variety of product lines—each line is operated as a separate department managed by specialist buyers or merchandisers.Supermarket: A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.Convenience store:A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.Superstore: A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
Category killer:A giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees i.e. Best Buy, Home Depot, etc. Service retailer:A retailer whose product line is actually a service, including hotels, airlines, banks, universities and colleges, and many others.Discount store:A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume i.e. Winners, Costco, Walmart etc.