buy body wash buy a deodorant. Deodorants are the worst sellers comprising only 3% of total sales (compared to body wash which makes ups 72% of total sales).Your job as Social Media Manager is to increase brand awareness via Social Media platforms (Facebook, Instagram, Twitter, Linkedin, etc.). You do this by ensuring there are new articles posted each day, paid advertising and push notifications. The company wants to grow it’s social media awareness and make this one of the prime focuses for next year.Student Assessment Guide v 1 May 2019Page 22 of 26
BSBMKG417 Apply marketing communication across a convergent industryMarketing Department Organisational Chart:Student Assessment Guide v 1 May 2019Page 23 of 26Director of Marketing and DigitalHead of Customer ExperienceCX Design ManagerContent ManagerAnalytics ManagerHead of Customer AcquisitionSEO ManagerDirect Marketing ManagerSales ManagerMedia ManagerHead of Customer EngagementSocial Media ManagerEmail Marketing ManagerCall Centre Manager
BSBMKG417 Apply marketing communication across a convergent industryAppendix B – Communication and Marketing Policies and ProceduresCrispin Clean, Ltd is committed to producing consistent external messages that build the brand and clarify communication between all internal and external stakeholders.This policy is intended to:-Help enhance the brand visibility-Ensure all communication and information follows the branding guidelines and style guide-Help improve information flow both internally and externally-Help reduce miscommunicationConsistent strategies are essential to implement across all forms of communication: advertising, social media, brochures, printed publications, web pages, direct mail/marketing, etc.The Marketing Department is responsible for overseeing the creation and maintenance of all marketing and communication strategies.Scope:This policy applies to all divisions of Crispin Clean, Ltd. and includes all marketing and communication activities such as: publications (print and electronic), merchandise, logos, advertising, media relations, videos, web pages, events, sponsorships, social media and market research.Use of Logo:The Crispin Clean logo is a registered trademark and may only be used for authorized purposes. The Marketing Department must approve all uses of the logo.Social Media:Crispin Clean encourages and supports the use of social media for marketing purposes, engaging with customers, and event promotion. The purpose of using social media as a communication strategy is to promote Crispin Clean’s brand, and promote its products and events. The Social Media Manager must approve any use of social media by others and is also responsible for social media campaigns and strategies.All social media posts must link back to Crispin Clean’s website.All social media posts must be inclusive, responsive, respectful and friendly, and encourage the reader to visit the website or engage in an activity.