Deodorants are the worst sellers comprising only 3 of

buy body wash buy a deodorant. Deodorants are the worst sellers comprising only 3% of total
sales (compared to body wash which makes ups 72% of total sales).
Your job as Social Media Manager is to increase brand awareness via Social Media platforms
(Facebook, Instagram, Twitter, Linkedin, etc.). You do this by ensuring there are new articles
posted each day, paid advertising and push notifications. The company wants to grow it’s social
media awareness and make this one of the prime focuses for next year.
Student Assessment Guide v 1 May 2019 Page 22 of 26

BSBMKG417 Apply marketing communication across a convergent industry
Marketing Department Organisational Chart:
Student Assessment Guide v 1 May 2019 Page 23 of 26
Director of
Marketing and
Digital
Head of
Customer
Experience
CX Design
Manager
Content
Manager
Analytics
Manager
Head of
Customer
Acquisition
SEO Manager
Direct
Marketing
Manager
Sales Manager
Media Manager
Head of
Customer
Engagement
Social Media
Manager
Email
Marketing
Manager
Call Centre
Manager

BSBMKG417 Apply marketing communication across a convergent industry
Appendix B – Communication and Marketing Policies and
Procedures
Crispin Clean, Ltd is committed to producing consistent external messages that build the brand
and clarify communication between all internal and external stakeholders.
This policy is intended to:
- Help enhance the brand visibility
- Ensure all communication and information follows the branding guidelines and style guide
- Help improve information flow both internally and externally
- Help reduce miscommunication
Consistent strategies are essential to implement across all forms of communication: advertising,
social media, brochures, printed publications, web pages, direct mail/marketing, etc.
The Marketing Department is responsible for overseeing the creation and maintenance of all
marketing and communication strategies.
Scope:
This policy applies to all divisions of Crispin Clean, Ltd. and includes all marketing and
communication activities such as: publications (print and electronic), merchandise, logos,
advertising, media relations, videos, web pages, events, sponsorships, social media and market
research.
Use of Logo:
The Crispin Clean logo is a registered trademark and may only be used for authorized purposes.
The Marketing Department must approve all uses of the logo.
Social Media:
Crispin Clean encourages and supports the use of social media for marketing purposes, engaging
with customers, and event promotion. The purpose of using social media as a communication
strategy is to promote Crispin Clean’s brand, and promote its products and events. The Social
Media Manager must approve any use of social media by others and is also responsible for social
media campaigns and strategies.
All social media posts must link back to Crispin Clean’s website.
All social media posts must be inclusive, responsive, respectful and friendly, and encourage the
reader to visit the website or engage in an activity.