Medication effectiveness will allow Bluebird to discover other targets to add

Medication effectiveness will allow bluebird to

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Medication effectiveness will allow Bluebird to discover other targets to add on the pipeline that will help to battle other diseases such as heart disease that is affecting a large
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number of people worldwide. It will be a great benefit for Bluebird and will bring more opportunities to further profit and expand the company ( Bluebird bio, 2019) . Defining Product or Service Need Target Market: Basic Demographics Bluebird main focus is to lead the gene therapy revolution. Also, to develop gene therapy, cancer immunotherapy and gene editing medications that will allow us with the ability to be able to cure a wide variety of critical illnesses that potentially will offer lifelong advantages ( Bluebird bio, 2019) . There are several pharmaceutical companies worldwide trying to fight several diseases that affect humans; however, Bluebird seems to be in its best moments because the have several medications with the possibility to be in the market in he next three years. Below is the actual products that we are working on ( Bluebird bio, 2019) . Cerebral adrenoleukodystrophy Sickle cell disease Multiple myeloma Transfusion-dependent beta-thalassemia Cerebral adrenoleukodystrophy affect boys with a profound symptom burden and rapid decline in neurologic function without treatment. Cerebral adrenoleukodystrophy is associated with six major functional disabilities which severely compromise a patient’s ability to function independently: loss of communication, cortical blindness, tube feeding, total incontinence, wheelchair dependence, and complete loss of voluntary movement ( Bluebird bio, 2019) .
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Sickle cell disease affect worldwide millions of people. In the United States, it is estimated that sickle cell disease affects approximately 100,000 Americans ( Bluebird bio, 2019) . Multiple myeloma is the second most common blood cancer disease worldwide and represents 1% of all cancers and just under 2% of all cancer deaths. Over 21,700 peolpe in the United States were diagnosed with this disease in 2012. It seems that around 100,000 Americans presently suffer from the disease ( Bluebird bio, 2019) . β-thalassemia affect roughly 1 in 100,000 individuals in the general population. The disorder is particularly prevalent in the Mediterranean, Middle East, Africa, central Asia, the Indian subcontinent and the Far East. Individuals in other parts of the world whose families are from these regions carry a greater risk of having β-thalassemia ( Bluebird bio, 2019) . At this moment, Bluebird continue strong with the purpose of bringing new medicine to the marketplace and provide hope to those in need. Target Market: Other Bluebird target market is to continue innovating science to bring new medicine to those patients that are waiting for another opportunity to have a better life. Bluebird main focus is to bring people to the organization that will help meet the pipeline goals ( Bluebird bio, 2019) .
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