36) GameStop sells video games and systems, offering a narrow product line with a deep
assortment within that line. GameStop is a(n) ________.A) department storeB) convenience storeC) specialty storeD) general merchandise discount storeE) off-price retailerAnswer: CDifficulty: ModerateLO: 12.2: Understand how we classify traditional retailersAACSB: Analytical thinking37) ShopWell, a large supermarket chain, wants to offer a wider variety of fresh ready-to-go meals for its customers. ShopWell has contracted with The Great Wall, a Chinese restaurant, and Salad Heaven, a health food restaurant, to set up small take-out areas within the supermarket. This arrangement is an example of ________.38) Retailers like Sam's Club that promise bottom-dollar prices are often self-service operations.Answer: TRUEDifficulty: EasyLO: 12.2: Understand how we classify traditional retailers39) In limited-service retail operations, such as specialty stores and first-class department stores, salespeople assist customers in every phase of the shopping process.Answer: FALSEDifficulty: ModerateLO: 12.2: Understand how we classify traditional retailers40) In response to the growth of category killers, department stores have focused more on marketing hard goods and have placed less emphasis on soft goods.Answer: FALSEDifficulty: ModerateLO: 12.2: Understand how we classify traditional retailers
41) A pop-up store is similar to a convenience store in that it carries a limited number of high-interest items at a premium price, creating time utility for consumers.Answer: FALSEDifficulty: EasyLO: 12.2: Understand how we classify traditional retailers42) When a gift shop decided to begin selling Blue Ridge pottery, it was modifying its merchandise mix. Answer: TRUEDifficulty: ModerateLO: 12.2: Understand how we classify traditional retailersAACSB: Analytical thinking43) What is meant by merchandise breadth and depth? Give an example of a store for each of thefollowing: narrow assortment, broad assortment, shallow assortment, and deep assortment.44) Compare and contrast specialty stores and convenience stores.Answer: Specialty stores carry narrow product lines with deep assortments within those lines.
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- Summer '17
- Prof Farshad Salman