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The salespeople of abc company do not take no for an

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3.The salespeople of ABC Company do not take “no” for an answer, and might even engage intrickery to get the sale.Which stage of marketing does this represent?A. Sales orientation stage.B. Relationship orientation stage.C. Production orientation stage.D. Marketing orientation stage.E. None of these.
4.The stage of marketing that is characterized by a focus on economies of scale and themanufacturing of a limited variety of products for as little cost as possible is called:
5.Production-orientation involves salespeople who are ________; whereas product-orientation islikely to have salespeople who are ________.
6.The stage of marketing that is characterized by the formation of a long-term commitment to acustomer to do business over a long period is called:
7.Which of the following is NOT a component of relationship marketing?A. Empowering employees.B. Understanding customer expectations.C. Total quality management.D. Maximizing profits.E. Building service partnerships.
8.To effectively influence the customer's buying decisions, a relationship oriented firm should:
9.When practicing relationship marketing, a selling firm typically
10.According to the principles of relationship selling, salespeople can better solve customerproblems when they are ________, which means they are given the skills, responsibility, andauthority to make decisions and take action.

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Term
Fall
Professor
N/A
Tags
Marketing, sales manager

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