15 minutes objective to provide you with an

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15 MinutesObjectiveTo provide you with an opportunity to ensure strategies align with organisation'sstrategic direction.ActivityHow can you align strategies with your organisation’s strategic direction?Summarise what your organisation’s mission, vision and corporate values are.BSBMKG609 Develop a marketing plan Learner guide & student workbook V1 Brighton Institute of TechnologyAll rights reserved. No part of this work may be produced, published, communicated to the public or adapted without permission58
BRIGHTON INSTITUTE OFTECHNOLOGYCRICOS Provider Code 02552G RTO No 21438 Activity 6Estimated Time20 MinutesObjectiveTo provide you with an opportunity to develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives.ActivityWhat may you want to compare when conducting a competitive analysis?What are the stages of a product life cycle and why is it important to know?What is a product portfolio analysis?BSBMKG609 Develop a marketing plan Learner guide & student workbook V1 Brighton Institute of TechnologyAll rights reserved. No part of this work may be produced, published, communicated to the public or adapted without permission59
BRIGHTON INSTITUTE OFTECHNOLOGYCRICOS Provider Code 02552G RTO No 21438 Activity 7Estimated Time15 MinutesObjectiveTo provide you with an opportunity to detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible.ActivityWhat should your action plan include?What tips could you give for managing time?BSBMKG609 Develop a marketing plan Learner guide & student workbook V1 Brighton Institute of TechnologyAll rights reserved. No part of this work may be produced, published, communicated to the public or adapted without permission60
BRIGHTON INSTITUTE OFTECHNOLOGYCRICOS Provider Code 02552G RTO No 21438 Activity 8Estimated Time15 MinutesObjectiveTo provide you with an opportunity to identify coordination and monitoring mechanisms for scheduled activities.ActivityChoose one of the below elements and describe how you could monitor it:AdvertisingPromotionsDistributionFinances. BSBMKG609 Develop a marketing plan Learner guide & student workbook V1 Brighton Institute of TechnologyAll rights reserved. No part of this work may be produced, published, communicated to the public or adapted without permission61
BRIGHTON INSTITUTE OFTECHNOLOGYCRICOS Provider Code 02552G RTO No 21438 Activity 9Estimated Time15 MinutesObjectiveTo provide you with an opportunity to ensure tactics are achievable within organisation's projected capabilities and budget.ActivityWhat do you need to ensure that tactics are achievable within organisation’s projected capabilities and budget?

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