p 216 Many marketers are uncertain as to what the integrated marketing

P 216 many marketers are uncertain as to what the

  • University of Houston
  • MARK 3339
  • Test Prep
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1.(p. 216)Many marketers are uncertain as to what the integrated marketing communications should contribute to the marketing program. The only goal of their company's advertising and promotional program is to: A. position the company and its brands.B. create a positive corporate image.C.generate sales.D. create memorable advertising.E. create awareness of the company.Many marketers are uncertain as to what integrated marketing communications should contribute to the marketing program. The goal of their company's advertising and promotionalprogram is simple: to generate sales. They fail to recognize the specific tasks that advertising and other promotional mix variables must perform in preparing customers to buy a particular product or service.AACSB: AnalyticBloom's: RememberDifficulty: EasyLearning Objective: 07-01 To recognize the importance and value of setting specific objectives for advertising and promotion.Topic: Measurement and Evaluation of Results7-28
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Chapter 07 - Establishing Objectives and Budgeting for the Promotional Program 2.(p. 217)Generally, companies that develop Integrated Marketing Communications (IMC) programs which do not contain specific objectives: AACSB: AnalyticBloom's: UnderstandDifficulty: MediumLearning Objective: 07-01 To recognize the importance and value of setting specific objectives for advertising and promotion.Topic: Communications7-29
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Chapter 07 - Establishing Objectives and Budgeting for the Promotional Program 3.(p. 218)One important purpose of setting specific advertising goals and objectives is to: AACSB: AnalyticBloom's: RememberDifficulty: EasyLearning Objective: 07-01 To recognize the importance and value of setting specific objectives for advertising and promotion.
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  • Spring '11
  • Samaraweera
  • Marketing, promotional program

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