C the process of identifying the greatest number of target markets for a good

C the process of identifying the greatest number of

This preview shows page 71 - 75 out of 179 pages.

C. the process of identifying the greatest number of target markets for a good or service.D.the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large.E. the activity involved in actually getting a product or service to the ultimate user.Key term definition—marketingAACSB: 2LL: 1Learning Objective: 01-01 Define marketing and identify the diverse factors influencing marketing activities for marketing to occur1-71
Chapter 01 - Creating Customer Relationships and Value through Marketing9.(p. 6)The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders is referred to as A. marketingB. productionC. manufacturingD.sellingE. promotionKey term definition—marketingAACSB: 2LL: 1Learning Objective: 01-01 Define marketing and identify the diverse factors influencing marketing activities for marketing to occur10.(p. 6)The activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as A.marketingB. advertising and promotionC. innovative sellingD. creative planningE. consumerismKey term definition—marketingAACSB: 2LL: 1Learning Objective: 01-01 Define marketing and identify the diverse factors influencing marketing activities for marketing to occur1-72
Chapter 01 - Creating Customer Relationships and Value through Marketing11.(p. 6)The common factor among the chairman of the board, the stockholders, the suppliers, the laborers in the factory, and finally the customer who purchases the product is A. everyone has a say in the ultimate design of the product.B. everyone is legally culpable if something goes wrong with the product.C.all of the people listed in the question are stakeholders and should benefit by marketing of the product.D. all of the people and/or organizations had to make some type direct financial investment in the product.E. all of the people listed in the question use the product or service themselves.The organization doing the marketing and the stakeholders affected—such as customers, employees, suppliers, and shareholders—and society should all benefit.AACSB: 3LL: 2Learning Objective: 01-01 Define marketing and identify the diverse factors influencing marketing activities for marketing to occur12.(p. 6)To serve both buyers and sellers, marketing seeks to __________ and satisfy the needs and wants of prospective customers. A. changeB. createC.discoverD. manipulateE. weighTo serve both buyers and sellers, marketing seeks (1) to discover the needs and wants of prospective customers and (2) to satisfy them.AACSB: 3LL: 2Learning Objective: 01-01 Define marketing and identify the diverse factors influencing marketing activities for marketing to occur1-73
Chapter 01 - Creating Customer Relationships and Value through Marketing13.

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