Social Media Assignment (1).docx

You dont want your reader to think that you are

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modules before you complete this assignment.) You don’t want your reader to think that you are trying to take advantage of the situation – that you are implicitly suggesting that you should be hired to replace the employee who posted the offending post. Besides, as a senior management employee, Rob Jones might have been one of the people responsible for hiring the person who made the post and/or promoting him or her. You don’t want him to think that you think he made a mistake and is, in part, responsible for the current situation. Try to come across as kind but lucid – you are not interested in “throwing stones,” but you can see that there is serious damage to be fixed. Impress your reader with your persuasiveness and sophistication. Include the following sections in your letter: Opening: Briefly introduce the topic of the letter. Background : In your own words, summarize the situation (the circumstances of the post, the media coverage, etc.). Do not try to provide every detail. Rather, summarize the main aspects of the situation, based on the information provided in the article. Be objective and stick to the facts. Analysis : Describe what you see to be the primary problems in the case. You are a communications expert hired to help a company deal with a media storm. Here are examples of aspects you could think about when coming up with ideas for what to write about: -How should a company respond when one of its representatives deeply offends a wide number of people? How did the post affect people and why? Recommendations : Based on your analysis, recommend a course of action. Mention steps that need to be taken immediately, as well as any measures that should be part of a long-term plan meant to restore the company’s reputation.
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  • Fall '16
  • Mass Media, Space Shuttle Challenger, Space Shuttle Challenger disaster, Rob Jones

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Christopher Reinemann
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