AACSB Reflective Thinking Accessibility Keyboard Navigation Blooms Apply

Aacsb reflective thinking accessibility keyboard

This preview shows page 22 - 25 out of 25 pages.

AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 13-01 Define digital media and digital marketing and recognize their increasing value in strategic planning Topic: Growth and Benefits of Digital Communication Question 44 2 out of 2 points _____ are web-based journals in which writers can editorialize and interact with other Internet users. Selected Answer: D. Blog s Correct Answer: D. Blog s Response Feedback: Blogs are web-based journals in which writers can editorialize and interact with other Internet users. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 13-04 Define social networking and illustrate how businesses can use different types of social networking media. Topic: Types of Consumer-Generated Marketing and Digital Media Question 45 0 out of 2 points Betty spends most of her online time reading blogs and watching videos uploaded by other users. She also reads customer ratings and reviews about different products. On online forums she prefers more of reading than posting content. Betty is most likely to fall under which segments of consumers according to the Forrester research? Selected Answer: A. Inactives
Image of page 22
Correct Answer: E. Spectato rs Response Feedback: Spectators are more likely to read blogs, watch video from other users, listen to podcasts, and read online forums and customer ratings/reviews. AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 13-04 Define social networking and illustrate how businesses can use different types of social networking media. Topic: Using Digital Media to Reach Consumers Question 46 2 out of 2 points Widgets are: Selected Answer: D. small bits of software on a website, desktop, or mobile device that enables users to interface with the application and operating system. Correct Answer: D. small bits of software on a website, desktop, or mobile device that enables users to interface with the application and operating system. Response Feedback: Widgets are small bits of software on a website, desktop, or mobile device that enables users to interface with the application and operating system. AACSB: Technology Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 13-04 Define social networking and illustrate how businesses can use different types of social networking media. Topic: Types of Consumer-Generated Marketing and Digital Media Question 47 2 out of 2 points _____ occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases. Selected Answer: C. Identity theft Correct Answer: C. Identity theft
Image of page 23
Response Feedback: Identity theft occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases.
Image of page 24
Image of page 25

You've reached the end of your free preview.

Want to read all 25 pages?

  • Fall '12
  • MillieChu
  • Marketing, AACSB, Keyboard Navigation

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes