143 a supplier pledges to pay producers in developing

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143) A ________ supplier pledges to pay producers in developing countries a price sufficient to ensure that the workers who produce the goods receive a fair wage and that the manufacturers use environmentally sustainable practices when possible. A) green B) societal C) gray D) fair E) utilitarian Answer: D Diff: 1 LO: 2.6: Explain the role of sustainability in marketing planning AACSB: Ethical Understanding and Reasoning 144) Which of the following is the trend of many shoppers actively looking for and purchasing food grown or raised within 50 to 100 miles of where they live? A) utilitarianism B) green washing C) fair trading D) collectivism E) locavorism Answer: E Diff: 1 LO: 2.6: Explain the role of sustainability in marketing planning AACSB: Ethical Understanding and Reasoning 145) Using the sustainability metric of ________, a firm would examine the pounds of physical resources wasted per unit of organizational output. A) material intensity B) energy intensity C) toxic emissions D) pollutant emissions E) water consumption Answer: A Diff: 2 LO: 2.6: Explain the role of sustainability in marketing planning AACSB: Ethical Understanding and Reasoning
146) BeneBag is a marketer of reusable shopping bags made 100% from recycled materials. The side of each BeneBag reads "Helping you do your part for Mother Earth." BeneBag is most likely trying to target which of the following? A) locavores B) ethical relativists C) bottom-of-the-pyramid customers D) ethnocentrists E) green customers Answer: E Diff: 2 LO: 2.6: Explain the role of sustainability in marketing planning AACSB: Analytical Thinking 147) Like financial metrics, sustainability metrics are standardized. Answer: FALSE Diff: 2 LO: 2.6: Explain the role of sustainability in marketing planning AACSB: Ethical Understanding and Reasoning 148) A truly sustainable marketing strategy should actually reduce prices in the long-term because it encourages more efficiency and less waste. Answer: TRUE Diff: 2 LO: 2.6: Explain the role of sustainability in marketing planning AACSB: Ethical Understanding and Reasoning 149) Why might a company be interested in using sustainability metrics? Answer: A company might want to use sustainability metrics to measure how much the organization is benefiting from implementing sustainability practices, such as more efficient use of energy or more use of recycled materials. Diff: 2 LO: 2.6: Explain the role of sustainability in marketing planning AACSB: Application of Knowledge 150) Describe three ways in which a firm could move toward greater sustainability. Answer: There are many ways a firm could move toward sustainability, including increasing the efficiency of operations so less energy is consumed, decreasing the use of raw materials, increasing the use of recycled materials, and preventing the discharge of wastes into the environment. Diff: 2 LO: 2.6: Explain the role of sustainability in marketing planning AACSB: Ethical Understanding and Reasoning Marketing: Real People, Real Choices, 8e (Solomon et al.) Chapter 3 Strategic Market Planning 1) A business plan ________. A) is a document that outlines marketing strategies step by step

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