17) Which of the following is the process of physically deconstructing a competitor's product to determine how it is put together? A) reverse engineeringB) ethnographyC) cross-sectional researchD) predictive engineeringE) samplingAnswer: ADifficulty: EasyLO: 4.1: Explain the role of a marketing information system and a marketing decision support system in marketing decision making 18) Marketing managers at a cosmetic company wanted to find out how resistant their product is to smudging. They hired a research firm to ask 293 women who were wearing the company's StayColor line of cosmetics to rub their cheeks against their shirts using "the pressure they use when caressing someone else's face." The company was conducting ________. 19) A company reports on consumers' perceptions of more than 1,700 performers for companies that are interested in using a performer in their advertising. This type of report is an example of ________.
20) SwimFit produces gear for swimmers, including suits, goggles, swim caps, and ear plugs. SwimFit wants to improve the quality of its goggles to match or surpass the quality of the product category leader. Which of the following is SwimFit most likely to use to find out more about how its competitor's product is made? 21) An intranet is an external corporate communication network that uses Internet technology to facilitate interaction among company employees, customers, and potential customers. Answer: FALSEDifficulty: EasyLO: 4.1: Explain the role of a marketing information system and a marketing decision support system in marketing decision makingAACSB: Information technology22) It is illegal for a website to share information with other companies about what search terms you have used unless you opt in.Answer: FALSEDifficulty: ModerateLO: 4.1: Explain the role of a marketing information system and a marketing decision support system in marketing decision makingAACSB: Information technology23) A marketing dashboard often displays information contained within a company's intranet.
- Summer '17
- Prof Farshad Salman