Which of the following is not a segment of mature

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41. Which of the following is NOT a segment of mature consumers? A. Healthy Indulgers B. Ailing Indulgers C. Ailing Outgoers D. Frail Recluses E. Healthy Hermits 42. Which segment of mature consumers is mentally and physically active, both spouses are generally still alive, has prepared for retirement both financially and psychologically, is basically content and set to enjoy life, has traded down to a smaller home, likes convenience, personal service, and high-tech home appliances, and is a strong market for travel?
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43. Willie and Harriet, married for over 30 years, are both in their late 60s and are healthy and physically active. They have prepared for retirement both financially and psychologically, have sold their large five bedroom home for a smaller two bedroom condominium, and take group vacations twice a year. To which segment of mature consumers would Willie and Harriet belong? 44. _____ have experienced health problems which limit their physical abilities and frequently their financial capability. This segment is also a key market for retirement communities and assisted-living housing. While seniors in this group acknowledge their limits, they also maintain a positive self-esteem and seek to get the most out of life. Independence and socializing are important as is remaining stylish in their dress. 45. Barbara is a great grandmother with a few health problems that require her to live in assisted- living housing. However, she does not let her physical and economic limitations affect her self- esteem. She remains independent, socializes in several seniors' groups, and still likes to remain stylish in her dress. Barbara would be classified as a(n) _____. A. Healthy Hermit B. Ailing Outgoer C. Ailing Hermit D. Frail Recluse E. Healthy Indulger 46. People in this group retain their physical health, but life events (i.e., death of a spouse) have reduced their self-concept. They have reacted by becoming withdrawn, and many resent the isolation and the feeling that they are expected to act like old people. They prefer clothing styles that are popular with other seniors and will pay a premium for well-known brands. They tend to stay in homes in which they raised their families, and they are an important part of the do-it- yourself market. Which segment is this?
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  • Fall '12
  • Pantel
  • Generation Y, baby boom generation, Indulgers

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