Session9-INFS1000-S2-2016-full [Slides Format].pdf

Fashion pros fashion is reasonably cheap and easy to

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Fashion: Pros: Fashion is reasonably cheap and easy to ship. It is possible to embed fashion in life style information and create a multimedia shopping experience online. Cons: It is not possible to try on fashion (size/fit), nor to check the quality and ‘feel’ of the garments. It is absolutely necessary to organize a return and refund process.
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Activity W9(2): Task 1 Groceries: Pros: Shopping for groceries online can be much more convenient. It is possible to facilitate the selection of products on the basis of recipe ingredients and to keep lists of recurring items that customers need regularly. Cons: Shipping fresh products is the real issue (maybe organize pick-up option). Also judging the quality of fresh produce is impossible online. Air travel: Pros: It is easy to facilitate the buying of the ticket online. There is a lot of potential for extra services: online check-in, seat and meal selection, checking timetables etc. Cons: Price comparison increases competition online for airlines (nothing they can do about it). Some problems might arise when customers print boarding passes in low quality.
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Activity W9(2): Task 1 Haircut: Pros: Booking appointments online might be convenient. Also, selecting a hair style can be facilitated, to the extent that it might be possible to upload a photo and play around with (and try on) different styles. Cons: The actual service is offline of course, so the only thing possible is value added activities.
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Digital Products
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What are Digital Products? Digital products: Text, image and multimedia resources that can be distributed and/or consumed online and that do not have a physical existence. Delivered through commercial platforms (e.g. iTunes, YouTube)
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The characteristics of digital products High first copy cost High fixed costs but low marginal costs (reproduction and distribution) Value-based pricing (as opposed to cost-based) Fluid and easy to transfer & replicate without quality loss Are often commodity-like , i.e. they are the same no matter where you acquire them from (e-Books, Music files) Easy to modify They can be easily modified, varied or enhanced to produce new or divergent products from the original source material
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The key ‘take-aways’ for today E-Commerce Channel conflict, price conflict, logistics, customer service E-commerce uses the tools of INFS1000, sometimes very successfully Web 2.0 Characteristics Mashups, User-generated content, Social Networking, crowd sourcing Digital assets/products Characteristics & challenge
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Activity W10(3): Internet @ $RU This is a GRADED Assignment Your role: Discuss ways in which $RU could use the Internet and especially Social Networking to facilitate their business. Tasks: Creative ideas (task 1) Critical reflection (task 2). Read part 6 of the $RU case! Explore how $RU can connect with customers through Social Networking
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  • Three '10
  • N/A
  • Business, World Wide Web, RU BPMN model

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