Use employee specialization who do more repetitive roles They keep Overhead

Use employee specialization who do more repetitive

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Use employee specialization who do more repetitive roles They keep Overhead costs low They enjoy steep experience curve They put less money in advertisement and R&D Maruti, Nirma soaps, Tata Motors use cost leadership
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Quick Response Strategy The customer took value from cost leadership and differentiation for granted, they shifted their focus to quick response Which essentially means providing value to customers faster than rivals. The slow response to customer expectations can make customer choose other suppliers Only a flexible firm can respond to the customers need for quick response Speed can improve the value of cost leadership and differentiation In fact customer value is added only .05 to 5% time but cost is continuously incurred- e.g. suite stitching
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Quick Response The product value deteriorate if not supplied in time: inventory cost, parts rust or get damaged, become obsolete, and are lost, customer wait destroys value. Atlas Door is able to add value to use quick response to improve cost leadership and differentiation It fills orders in weeks instead of months. It charges premium for on its products through quick response It takes order on phone , the engineer takes the specifications and immediately goes to work and produces the product in record time The strategy essentially manages order fulfillment, operations and delivery and service in quick time
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  • Fall '14
  • AnushreeRoy

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