Rapid growth of digital commerce in India is mainly due to increased use of

Rapid growth of digital commerce in india is mainly

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Rapid growth of digital commerce in India is mainly due to increased use of smartphones. Mobiles and mobile Accessories have taken up the maximum share of the digital commerce market in India, noted the Study. Moreover, almost 45 per cent online shoppers reportedly preferred cash on delivery to credit cards (16 per cent) and debit cards (21 per cent). Only 10 per cent opted for internet banking and a scanty 7 per cent preferred cash cards, mobile wallets, and other such modes of payment. The 18-25 years of age group has been the fastest growing age segment online with user growth contributed by both male and female segments. The survey highlights that 38 per cent of regular shoppers are in 18-25 age group, 52 per cent in 26-35, 8 per cent in 36-45 and 2 per cent in the age group of 45- 60. Nearly 65 per cent online shoppers are male and 35 per cent female. Mitra Abhijit (2013) suggests E-Commerce has unleashed yet another revolution, which is changing the way businesses buy and sell products and services. New methodologies have evolved. The role of geographic distances in forming business relationships reduced. E-Commerce is the future of shopping. With the deployment of 3G and 4G wireless communication technologies, the Internet economy will continue to grow robustly. In the next 3 to 5 years, India will have 30 to 70 million internet users which will equal, if not surpass, many of the developed countries. Internet Economy will then become more meaningful in India. With the rapid expansion of internet, E- Commerce is set to play a very important role in the 21st century, the new opportunities that will
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Be thrown open, will be accessible to both large corporations and small companies. The role of government is to provide a legal framework for E-Commerce so that while domestic and International trade are allowed to expand their horizons, basic rights such as privacy, intellectual property, prevention of fraud, consumer protection etc. are all taken care of Conclusion A developing country may well attempt to modernize if it introduces e-commerce effectively and efficiently. It will improve its output and lead to its competitive advantage. Information Technology (IT) has uplifted ecommerce worldwide. Now it’s at ease to enter to a new market and marketers’ can easily evaluate their product and company’s performance. A growing number of firms in various industries, such as banking, education, commerce, and Tourism, etc. have improved their services by both incorporating technologies into their service delivery process. Integration of technology in services is becoming very common; however, very Little academic research been conducted to examine its influence. The issues related to E-commerce are also on the rise, which is posing serious threat to its tall future and hence demands right strategies on part of marketers. The research works on E-commerce propose good number of variables to be taken care if marketers need to be successful in this newly business model. The factors, which will Significantly contribute to the success of the E-Commerce industry and focused upon should be consistency of transaction steps, consistency of Web site design, replacement guarantee, M- Commerce services, consistency of promotions, consistency of in-stock indications, consistency Of product variety, location based services, multiple payment option, right content, shipment Option, legal requirement of generating invoices for online transactions, quick Service, T & C
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