C it clearly defines the functions that are not

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c) It clearly defines the functions that are not supported in the current system, in order to determine the business requirements. d) It clearly defines the quality requirements, technical requirements, and operational requirements necessary to implement business requirements. 28
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Q68. The matrix shown below is used for PPM (Product Portfolio Management). Which of the following is the purpose of analyzing business plans and competitive superiority by using this matrix? Business strengths (market share) Business attractiveness (market growth rate) Strong Weak Low High a) To evaluate the current position of a company so that the promotion effect set as an objective can be measured b) To evaluate the current position of a company as the basis for setting an objective and prioritizing resource allocation c) To evaluate the marketing tactics for maintaining a competitive edge in the market by setting an objective and improving product quality d) To evaluate the change in the market by considering seasonal fluctuation factors and geographical distribution, in order to set an objective Q69. Which of the following is an explanation concerning a franchise chain in the retail industry? a) A form of organization where a group of outlet stores are opened in a commercial shopping area that is developed under a local or regional development plan b) A form of organization where a head office allows its members to use the trademarks and signs, and also provides managerial training and assistance, at a fixed rate of compensation c) A form of organization where a wholesale distributor plays a leading role and multiple retailers voluntarily participate to gain the benefit of cooperation while their independence is maintained d) A form of organization where multiple retailers perform their business activities, such as procurement, inventory management, and product development, in cooperation with each other 29
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Q70. Which of the following is the primary purpose of implementing an ERP system that is used for business management? a) To build a long term relationship with the customer as a result of deepened understanding of customer’s needs and desire b) To integrate all departments and functions across a company into a single computer system that can serve the entire company’s needs c) To maximize the value added along the series of business operations including purchase, production, sale, and distribution d) To transform raw data into meaningful and useful information for business purposes and implement an effective strategy that can provide a competitive market advantage Q71. Which of the following is an appropriate explanation concerning product innovation in the management of technology? a) Developing a new or differentiated product that is a key to success b) Making an operating profit through the results of technology development c) Making progressive reforms in the business process d) Managing strategic business that revolves around technology Q72. Among the various types of e-commerce transactions, which of the following is an appropriate example of B2C (i.e., “B to C”)?
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