10.Not only do businesses benefit from the protections of __________, consumers do as well; they allow consumers to correctly identify the products they want to purchase. copyrightstrademarksenvironmental scansself-regulationspatents 11.What are the moral principles and values that govern the actions and decisions of an individual or group called? 12.Which of the following most directly impacted the legal concept of caveat emptor in the United States?
Ch.3 Quiz Marketing 13.From 2007 to 2010, a Chinese national who was employed by Dow Chemical as a research scientist delivered stolen trade secrets pertaining to organic fertilizers to individuals in Germany and China for the purpose of developing competing products. The employee was subject to confidentiality, as detailed in an agreement that he had signed addressing his obligations for handling confidential information and trade secrets. This is an example of 14.__________ often assist companies and the employees with ethical issues by formally addressing contributions to government officials and political parties, customer and supplier relations, conflicts of interest, and accurate recordkeeping. Mission statementsState and local lawsCodes of ethicsLegal handbooksSelf-regulations
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- Fall '13
- Marketing, Sherman Antitrust Act, Ch.3 Quiz